Rotary tool brands:Which are most popular?
In September 2026, Dremel was the most searched rotary tool brand worldwide, accounting for 89.8% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Dremel showed up in every answer. Dremel was recommended most often, coming first in all four responses that gave a list.
DremelShare of searches 89.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ProxxonShare of searches 8.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
RyobiShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- ForedomShare of searches 0.88%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WENShare of searches 0.14%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top rotary tool brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Dremel appeared every time. Dremel was recommended most often, coming first in all four answers that gave a list. WEN was second, and Proxxon was third. Ryobi, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dremel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WEN3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Proxxon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Foredom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rotary tool brands
5 answers
Asked ChatGPT
“What's the best rotary tool?”
Asked ChatGPT
“Which rotary tool should I buy for crafts and carving?”
Asked ChatGPT
“Which rotary tool is best for engraving?”
Searched Google, AI Overview
“rotary tool”
Searched Google, AI Overview
“best rotary tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Which rotary tool brands do people search for most?
This chart shows how often people search Google for each rotary tool brand by name. Each line represents a brand's share of searches for all five rotary tool brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dremel, Proxxon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dremel | Proxxon | Ryobi | Foredom | WEN |
|---|---|---|---|---|---|
| Oct 2025 | 88.1% | 9.7% | 1.1% | 1.1% | 0.14% |
| Nov 2025 | 86.2% | 11.6% | 1% | 1% | 0.17% |
| Dec 2025 | 86.2% | 11.6% | 1% | 1% | 0.19% |
| Jan 2026 | 86.2% | 11.6% | 1% | 1% | 0.17% |
| Feb 2026 | 86.1% | 11.6% | 1% | 1% | 0.21% |
| Mar 2026 | 88.2% | 9.7% | 0.86% | 1.1% | 0.17% |
| Apr 2026 | 86.2% | 11.6% | 1% | 1% | 0.17% |
| May 2026 | 89.8% | 8.1% | 1.1% | 0.88% | 0.14% |
| Jun 2026 | 87.8% | 9.7% | 1.3% | 1.1% | 0.17% |
| Jul 2026 | 89.4% | 8% | 1.3% | 1.1% | 0.17% |
| Aug 2026 | 89.6% | 8.1% | 1.1% | 1.1% | 0.2% |
| Sep 2026 | 89.8% | 8.1% | 1.1% | 0.88% | 0.14% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.8% | 450K | 0% | +0.2 points | |
| 2, held 2nd | 8.1% | 40.5K | 0% | 0 points | |
| 3, moved from 4th to 3rd | 1.1% | 5.4K | 0% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 0.88% | 4.4K | -18.5% | -0.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.14% | 720 | -28% | -0.1 points |
1.
Dremel89.8%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Proxxon8.1%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Ryobi1.1%
Moved from 4th to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
4.Foredom
0.88%
Moved from 3rd to 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
5.
WEN0.14%
Held 5th. 720 estimated branded searches, -28% vs prior month. Share -0.1 points.
Ryobi sells other things too, so only its searches that name this product count here, like “ryobi rotary tool”.
Which brand is most popular in search among rotary tool brands worldwide?
5 brands
In September 2026, Dremel was the most searched among rotary tool brands worldwide, with an estimated 450K branded searches, 89.8% of all searches for the five we track. Proxxon is in 2nd place, 81.7 percentage points behind at 8.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Dremel | 88.1% → 89.8% | 89.8%May 2026 | 86.1%Feb 2026 | 1st |
| Proxxon | 9.7% → 8.1% | 11.6%Apr 2026 | 8%Jul 2026 | 2nd |
| Ryobi | 1.1% | 1.3%Jul 2026 | 0.86%Mar 2026 | 4th → 3rd |
| Foredom | 1.1% → 0.88% | 1.1%Aug 2026 | 0.88%May 2026 | 3rd → 4th |
| WEN | 0.14% | 0.21%Feb 2026 | 0.14%Oct 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Dremel’s share of searches among rotary tool brands worldwide increased from 88.1% to 89.8%.
- Across the 12 months ending September 2026, Proxxon’s share of searches among rotary tool brands worldwide decreased from 9.7% to 8.1%.
- Across the 12 months ending September 2026, Dremel’s share of searches among rotary tool brands worldwide peaked at 89.8% in May 2026 and was lowest at 86.1% in February 2026.
- Across the 12 months ending September 2026, Proxxon’s share of searches among rotary tool brands worldwide peaked at 11.6% in April 2026 and was lowest at 8% in July 2026.
- Across the 12 months ending September 2026, Ryobi rose from 4th to 3rd among rotary tool brands worldwide.
- Across the 12 months ending September 2026, Foredom fell from 3rd to 4th among rotary tool brands worldwide.
- Across the 12 months ending September 2026, WEN held steady: its share of searches among rotary tool brands worldwide moved less than 0.5 percentage points.
How did search popularity change for rotary tool brands worldwide in September 2026?
4 changes
Dremel’s share of searches among rotary tool brands worldwide has gained ground for 3 months in a row, from 87.8% to 89.8% in September 2026.
In September 2026, Ryobi rose from 4th to 3rd among rotary tool brands worldwide.
In September 2026, Foredom fell from 3rd to 4th among rotary tool brands worldwide.
Estimated monthly branded searches for Proxxon worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are branded searches counted for rotary tool brands?
5 search terms
Each brand's share of searches among rotary tool brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
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