Brandwave

How popular isRyobi?

In September 2026, people searched for Ryobi by name about 1.3 million times worldwide, a 7.9% increase from the previous year. These searches made up 1.1% of all global rotary tool brand searches, placing Ryobi third out of five brands. When we asked both ChatGPT and Google AI Overviews about rotary tool brands, Ryobi did not appear in any of the answers.

Search and AI answers in September 2026

Ryobi is the third most searched of 5 competitors and not listed in any AI answer.

  1. DremelShare of searches 89.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ProxxonShare of searches 8.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. RyobiShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ForedomShare of searches 0.88%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. WENShare of searches 0.14%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top rotary tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ryobi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dremel1st
  2. WEN2nd
  3. Proxxon3rd
  4. Ryobi–
  5. Foredom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dremel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WEN3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Proxxon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Foredom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rotary tool brands

5 answers

  • Asked ChatGPT

    “What's the best rotary tool?”

    1. 1Dremel

  • Asked ChatGPT

    “Which rotary tool should I buy for crafts and carving?”

    1. 1Dremel
    2. 2WEN
    3. 3Proxxon

  • Asked ChatGPT

    “Which rotary tool is best for engraving?”

    1. 1Dremel
    2. 2Proxxon

  • Searched Google, AI Overview

    “rotary tool”

    1. 1Dremel
    2. 2WEN

  • Searched Google, AI Overview

    “best rotary tool”

    1. 1Dremel
    2. 2WEN

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which rotary tool brands compete with Ryobi?

Ryobi against rotary tool brands worldwide, by month

Share of searches by month for Dremel, Proxxon, Ryobi. The figures are in the table below the chart.

View monthly share of searches table
MonthDremelProxxonRyobiForedomWEN
Oct 202588.1%9.7%1.1%1.1%0.14%
Nov 202586.2%11.6%1%1%0.17%
Dec 202586.2%11.6%1%1%0.19%
Jan 202686.2%11.6%1%1%0.17%
Feb 202686.1%11.6%1%1%0.21%
Mar 202688.2%9.7%0.86%1.1%0.17%
Apr 202686.2%11.6%1%1%0.17%
May 202689.8%8.1%1.1%0.88%0.14%
Jun 202687.8%9.7%1.3%1.1%0.17%
Jul 202689.4%8%1.3%1.1%0.17%
Aug 202689.6%8.1%1.1%1.1%0.2%
Sep 202689.8%8.1%1.1%0.88%0.14%

  1. 1.Dremel

    89.8%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Proxxon

    8.1%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Ryobi

    1.1%

    Moved from 4th to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Foredom

    0.88%

    Moved from 3rd to 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  5. 5.WEN

    0.14%

    Held 5th. 720 estimated branded searches, -28% vs prior month. Share -0.1 points.

Ryobi sells other things too, so only its searches that name this product count here, like “ryobi rotary tool”.

Compare popularity between Ryobi and its closest rivals

Every comparison with Ryobi

114 comparisons

How has branded search demand for Ryobi changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ryobi worldwide rose from 1.2M to 1.3M.
  • Across the 12 months ending September 2026, Ryobi rose from 4th to 3rd among rotary tool brands worldwide.

How did search popularity change for rotary tool brands worldwide in September 2026?

4 changes

  1. Dremel’s share of searches among rotary tool brands worldwide has gained ground for 3 months in a row, from 87.8% to 89.8% in September 2026.

  2. In September 2026, Ryobi rose from 4th to 3rd among rotary tool brands worldwide.

  3. In September 2026, Foredom fell from 3rd to 4th among rotary tool brands worldwide.

  4. Estimated monthly branded searches for Proxxon worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are Ryobi’s branded searches counted?

97 search terms

Brandwave collects information about searches that people make online using Ryobi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ryobi
  • ryobi air blower
  • ryobi air compressor
  • ryobi auger
  • ryobi battery chainsaw
  • ryobi belt sander
  • ryobi bench grinder
  • ryobi biscuit joiner
  • ryobi blower vac
  • ryobi buffer
  • ryobi cable stapler
  • ryobi car polisher
  • ryobi chain mortiser
  • ryobi chainsaw
  • ryobi coil roofing nailer
  • ryobi compound miter saw
  • ryobi compressor
  • ryobi cordless blower
  • ryobi cordless buffer
  • ryobi cordless chainsaw
  • ryobi cordless edger
  • ryobi cordless grease gun
  • ryobi cordless planer
  • ryobi cordless roofing nailer
  • ryobi cordless sander
  • ryobi cordless sawzall
  • ryobi cordless stapler
  • ryobi cordless vacuum
  • ryobi drill brush
  • ryobi drop saw
  • ryobi earth auger
  • ryobi edger
  • ryobi electric scrubber
  • ryobi framing nail gun
  • ryobi garden shredder
  • ryobi garden tools
  • ryobi grass trimmer
  • ryobi grease gun
  • ryobi hand planer
  • ryobi hedge trimmer

1–40 of 97

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How the Brand Demand Index is measured

Where does Ryobi compete?

Ryobi is ranked in 61 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands4th of 710.9%Show ranking
Garden machinery brands2nd of 919.6%Show ranking
Rotary tool brands3rd of 51.1%Shown above
Chainsaw brands4th of 78.7%Show ranking
Pressure washer brands1st of 1526%Show ranking
Lawn mower brands1st of 729.1%Show ranking
Tyre inflators2nd of 65.3%Show ranking
Leaf blower brands3rd of 815.9%Show ranking
Garden tool brands4th of 101.5%Show ranking
Sander brands3rd of 715.7%Show ranking
Cordless vacuum brands4th of 105.2%Show ranking
Air compressor brands4th of 1510.5%Show ranking
Mitre saws4th of 97%Show ranking
Hedge trimmer brands1st of 725.9%Show ranking
Impact driver brands3rd of 611.8%Show ranking
Reciprocating saw brands3rd of 1013.8%Show ranking
Power inverter brands5th of 77.7%Show ranking
Grass trimmer brands1st of 928.1%Show ranking
Impact wrench brands4th of 811.6%Show ranking
Snow blower brands4th of 815.8%Show ranking
Riding lawn mower brands6th of 87.7%Show ranking
Wet dry vacuum brands4th of 89.3%Show ranking
Pressure washer accessories——Show ranking
Car polisher brands5th of 72.3%Show ranking
Biscuit joiner brands6th of 102.1%Show ranking
Wood router brands4th of 616.5%Show ranking
Framing nail gun brands4th of 56.8%Show ranking
Staple gun brands4th of 79.3%Show ranking
Lawn edger brands1st of 1125.5%Show ranking
Cordless grease gun brands4th of 57.2%Show ranking
Air blower brands5th of 53.6%Show ranking
Cordless buffer brands3rd of 417.5%Show ranking
Hand planer brands8th of 102.4%Show ranking
Tile cutter brands4th of 712.2%Show ranking
Cordless stapler brands3rd of 523.4%Show ranking
Skill saw brands4th of 411%Show ranking
Belt sander brands3rd of 820.8%Show ranking
Leaf vacuum brands1st of 742.5%Show ranking
LED work light brands3rd of 615.5%Show ranking
Portable generator brands6th of 71.9%Show ranking
Cordless blower brands3rd of 414%Show ranking
Earth auger brands1st of 831.1%Show ranking
Hot glue gun brands1st of 729.2%Show ranking
Cordless roofing nailer brands7th of 73.6%Show ranking
Cordless sander brands2nd of 420.9%Show ranking
Power scrubber brands1st of 664.9%Show ranking
Cable stapler brands5th of 63.5%Show ranking
Garden shredders3rd of 65.7%Show ranking
Power drill brands3rd of 521.1%Show ranking
Wet tile saw brands5th of 78.9%Show ranking
Reel mower brands5th of 76.4%Show ranking
Workbench light brands3rd of 78.5%Show ranking
Bench grinders2nd of 627.3%Show ranking
Router circle jig brands5th of 70.85%Show ranking
PEX crimper brands2nd of 528.6%Show ranking
Saw stand brands5th of 77.8%Show ranking
Power screwdriver brands3rd of 710.1%Show ranking
Cordless planer brands4th of 412.8%Show ranking
Power planers4th of 520.2%Show ranking
Oscillating sander brands4th of 711.1%Show ranking
Chain mortiser brands2nd of 58.5%Show ranking
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