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Reel mower brands:Which are searched most?

In September 2026, John Deere was the most searched among reel mower brands worldwide, with an estimated 1M branded searches and 42% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. John Deere42%
  2. Ryobi34.6%
  3. Craftsman12.6%
  4. Fiskars7%
  5. Greenworks3.8%
  6. Jacobsen0.02%

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Share of SearchLeaderboard

Compare the reel mower brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among reel mower brands worldwide, by month

Share of Search by month for John Deere, Ryobi, Craftsman, Fiskars, Greenworks. The figures are in the table below the chart.

View monthly share of search table
MonthJohn DeereRyobiCraftsmanFiskarsGreenworksJacobsen
Oct 202544.3%34.5%10.9%7%3.3%0.02%
Nov 202539.2%40.9%9.6%7.3%2.9%<0.01%
Dec 202541.7%35.8%12.6%6.9%3.1%<0.01%
Jan 202643.2%33.7%13%6.9%3.2%<0.01%
Feb 202644.9%29.1%16.5%6.8%2.7%0.01%
Mar 202637.1%35.8%16.7%7%3.4%0.01%
Apr 202636.1%39.1%13.3%7.5%4%0.02%
May 202635.4%39.2%13%7.6%4.8%0.03%
Jun 202635.8%40.1%13.2%6%4.8%0.02%
Jul 202638.8%35.6%14.3%7%4.3%0.02%
Aug 202639%35%14.3%7.3%4.3%0.02%
Sep 202642%34.6%12.6%7%3.8%0.02%

This month’s ranking, September 2026

  1. 1.John Deere

    42%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3 points.

  2. 2.Ryobi

    34.6%

    Held 2nd. 825K estimated branded searches, -8.3% vs prior month. Share -0.5 points.

  3. 3.Craftsman

    12.6%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  4. 4.Fiskars

    7%

    Held 4th. 167K estimated branded searches, -10.9% vs prior month. Share -0.3 points.

  5. 5.Greenworks

    3.8%

    Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.

  6. 6.Jacobsen

    0.02%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among reel mower brands worldwide?

In September 2026, John Deere was the most searched among reel mower brands worldwide, with an estimated 1M branded searches and 42% estimated Share of Search within this set. Ryobi is in 2nd place, 7.4 percentage points behind at 34.6% Share of Search.

Global reel mower brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
John Deere44.3% → 42%44.9%Feb 202635.4%May 20261st
Ryobi34.5% → 34.6%40.9%Nov 202529.1%Feb 20262nd
Craftsman10.9% → 12.6%16.7%Mar 20269.6%Nov 20253rd
Fiskars7%7.6%May 20266%Jun 20264th
Greenworks3.3% → 3.8%4.8%Jun 20262.7%Feb 20265th
Jacobsen0.02%0.03%May 2026<0.01%Dec 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, John Deere’s estimated Share of Search among reel mower brands worldwide decreased from 44.3% to 42%.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among reel mower brands worldwide increased from 10.9% to 12.6%.
  • Across the 12 months ending September 2026, Greenworks’ estimated Share of Search among reel mower brands worldwide increased from 3.3% to 3.8%.
  • Across the 12 months ending September 2026, John Deere’s estimated Share of Search among reel mower brands worldwide peaked at 44.9% in February 2026 and was lowest at 35.4% in May 2026.
  • Across the 12 months ending September 2026, Ryobi’s estimated Share of Search among reel mower brands worldwide peaked at 40.9% in November 2025 and was lowest at 29.1% in February 2026.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among reel mower brands worldwide peaked at 16.7% in March 2026 and was lowest at 9.6% in November 2025.
  • Across the 12 months ending September 2026, Fiskars’ estimated Share of Search among reel mower brands worldwide peaked at 7.6% in May 2026 and was lowest at 6% in June 2026.
  • Across the 12 months ending September 2026, Greenworks’ estimated Share of Search among reel mower brands worldwide peaked at 4.8% in June 2026 and was lowest at 2.7% in February 2026.
  • Across the 12 months ending September 2026, Ryobi, Fiskars and Jacobsen held steady: their estimated Share of Search among reel mower brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for reel mower brands worldwide in September 2026?

  1. In September 2026, John Deere gained estimated Share of Search among reel mower brands worldwide, from 39% to 42%.

  2. In September 2026, Craftsman lost estimated Share of Search among reel mower brands worldwide, from 14.3% to 12.6%.

  3. Ryobi’s estimated Share of Search among reel mower brands worldwide has lost ground for 3 months in a row, from 40.1% to 34.6% in September 2026.

  4. Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

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