Fiskars vs Scotts:Which is more popular?
In September 2026, Fiskars had more branded searches than Scotts among reel mower brands worldwide. Fiskars had about 167,000 branded searches, while Scotts had 1,600. Fiskars made up 7% of all reel mower brand searches we track, and Scotts accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about reel mower brands, Fiskars and Scotts each appeared in three of the five answers. Fiskars was mentioned before Scotts in every answer.
Who do people search for more?
Fiskars, about 104 searches for every 1 for Scotts
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Fiskars, named ahead of Scotts in every answer
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Top reel mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fiskars and Scotts were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fiskars was listed before Scotts in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fiskars3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scotts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- American Lawn Mower Company3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about reel mower brands
5 answers
Asked ChatGPT
“Which reel mower brand should I buy?”
Asked ChatGPT
“What are the best reel mower brands?”
Asked ChatGPT
“What's the best reel mower brand for small lawn care?”
Searched Google, AI Overview
“manual lawn mower”
Searched Google, AI Overview
“push reel mower”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fiskars or Scotts more popular in search?
This chart shows how often people search Google for Fiskars and Scotts by name. Each line represents a brand's share of searches for all seven reel mower brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fiskars, Scotts. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Ryobi | Craftsman | Fiskars | Greenworks | Scotts | American Lawn Mower Company |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 34.5% | 10.9% | 7% | 3.3% | 0.06% | 0.04% |
| Nov 2025 | 39.2% | 40.9% | 9.6% | 7.3% | 2.9% | 0.03% | 0.03% |
| Dec 2025 | 41.7% | 35.8% | 12.5% | 6.9% | 3.1% | 0.03% | 0.03% |
| Jan 2026 | 43.2% | 33.6% | 13% | 6.9% | 3.2% | 0.04% | 0.04% |
| Feb 2026 | 44.8% | 29% | 16.5% | 6.8% | 2.7% | 0.07% | 0.04% |
| Mar 2026 | 37% | 35.8% | 16.7% | 7% | 3.3% | 0.13% | 0.06% |
| Apr 2026 | 36.1% | 39% | 13.3% | 7.5% | 4% | 0.13% | 0.09% |
| May 2026 | 35.3% | 39.1% | 13% | 7.6% | 4.8% | 0.08% | 0.1% |
| Jun 2026 | 35.8% | 40% | 13.2% | 6% | 4.8% | 0.07% | 0.09% |
| Jul 2026 | 38.8% | 35.5% | 14.3% | 7% | 4.3% | 0.05% | 0.07% |
| Aug 2026 | 38.9% | 35% | 14.3% | 7.3% | 4.3% | 0.06% | 0.06% |
| Sep 2026 | 41.9% | 34.6% | 12.6% | 7% | 3.8% | 0.07% | 0.05% |
How has the Fiskars and Scotts comparison changed over the last 12 months?
3 findings
- Fiskars was ahead of Scotts in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fiskars’ share of searches among reel mower brands worldwide held steady at 7%, and its estimated monthly branded searches moved from 159K to 167K.
- Across the 12 months ending September 2026, Scotts’ share of searches among reel mower brands worldwide moved from 0.06% to 0.07%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for reel mower brands worldwide in September 2026?
1 change
In September 2026, Scotts rose from 7th to 6th among reel mower brands worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fiskars’ and Scotts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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