Brandwave

How popular isScotts?

In September 2026, people searched for Scotts by name about 1,600 times worldwide, a 23.1% increase from the previous year. These searches made up 0.07% of all global reel mower brand searches, placing Scotts sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about reel mower brands, Scotts appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Scotts is the sixth most searched of 7 competitors and the third most recommended in AI answers.

  1. John DeereShare of searches 41.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RyobiShare of searches 34.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CraftsmanShare of searches 12.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. FiskarsShare of searches 7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. ScottsShare of searches 0.07%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top reel mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Scotts was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Scotts is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. American Lawn Mower Company2nd
  3. Scotts3rd
  4. John Deere–
  5. Ryobi–
  6. Craftsman–
  7. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scotts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • American Lawn Mower Company3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reel mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which reel mower brands compete with Scotts?

Scotts against reel mower brands worldwide, by month

Share of searches by month for John Deere, Ryobi, Craftsman, Fiskars, Greenworks, Scotts. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereRyobiCraftsmanFiskarsGreenworksScottsAmerican Lawn Mower Company
Oct 202544.2%34.5%10.9%7%3.3%0.06%0.04%
Nov 202539.2%40.9%9.6%7.3%2.9%0.03%0.03%
Dec 202541.7%35.8%12.5%6.9%3.1%0.03%0.03%
Jan 202643.2%33.6%13%6.9%3.2%0.04%0.04%
Feb 202644.8%29%16.5%6.8%2.7%0.07%0.04%
Mar 202637%35.8%16.7%7%3.3%0.13%0.06%
Apr 202636.1%39%13.3%7.5%4%0.13%0.09%
May 202635.3%39.1%13%7.6%4.8%0.08%0.1%
Jun 202635.8%40%13.2%6%4.8%0.07%0.09%
Jul 202638.8%35.5%14.3%7%4.3%0.05%0.07%
Aug 202638.9%35%14.3%7.3%4.3%0.06%0.06%
Sep 202641.9%34.6%12.6%7%3.8%0.07%0.05%

  1. 1.John Deere

    41.9%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3 points.

  2. 2.Ryobi

    34.6%

    Held 2nd. 825K estimated branded searches, -8.3% vs prior month. Share -0.5 points.

  3. 3.Craftsman

    12.6%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  4. 4.Fiskars

    7%

    Held 4th. 167K estimated branded searches, -10.9% vs prior month. Share -0.3 points.

  5. 5.Greenworks

    3.8%

    Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.

  6. 6.Scotts

    0.07%

    Moved from 7th to 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.American Lawn Mower Company

    0.05%

    Moved from 6th to 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Scotts and its closest rivals

Every comparison with Scotts

20 comparisons

How has branded search demand for Scotts changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Scotts worldwide rose from 1.3K to 1.6K.
  • Across the 12 months ending September 2026, Scotts’ share of searches among reel mower brands worldwide held steady, from 0.06% to 0.07%.

How did search popularity change for reel mower brands worldwide in September 2026?

6 changes

  1. In September 2026, John Deere gained share of searches among reel mower brands worldwide, from 38.9% to 41.9%.

  2. In September 2026, Craftsman lost share of searches among reel mower brands worldwide, from 14.3% to 12.6%.

  3. Ryobi’s share of searches among reel mower brands worldwide has lost ground for 3 months in a row, from 40% to 34.6% in September 2026.

  4. In September 2026, Scotts rose from 7th to 6th among reel mower brands worldwide.

  5. In September 2026, American Lawn Mower Company fell from 6th to 7th among reel mower brands worldwide.

  6. Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

How are Scotts’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Scotts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • scotts lawn

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How the Brand Demand Index is measured

Where does Scotts compete?

Scotts is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Reel mower brands6th of 70.07%Shown above
Fertiliser brands7th of 80.23%Show ranking
Lawn fertiliser brands5th of 60.41%Show ranking
Lawn seed brands6th of 61.7%Show ranking
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Is Scotts your brand?

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