Osmocote vs Scotts:Which is more popular?
In September 2026, Osmocote had more branded searches than Scotts among fertiliser brands worldwide. Osmocote had about 22,200 branded searches, while Scotts had 1,600. Osmocote made up 3.2% of all fertiliser brand searches we track, and Scotts accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about fertiliser brands, Scotts appeared in three of the five answers and Osmocote in two. Osmocote and Scotts were each mentioned first in one of the two answers.
Who do people search for more?
Osmocote, about 14 searches for every 1 for Scotts
Who does AI mention more?
Scotts, mentioned in 3 of 5 answers, Osmocote in 2
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Osmocote vs Scotts and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fertiliser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Scotts was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Osmocote was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Osmocote and Scotts were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scotts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miracle-Gro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Osmocote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Espoma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ICL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haifa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nutrien0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fertiliser brands
5 answers
Asked ChatGPT
“Which fertiliser brand should I buy?”
Asked ChatGPT
“What are the best fertiliser brands?”
Asked ChatGPT
“What's the best fertiliser brand for a healthy lawn?”
Searched Google, AI Overview
“lawn fertiliser”
Searched Google, AI Overview
“garden fertiliser”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Osmocote or Scotts more popular in search?
This chart shows how often people search Google for Osmocote and Scotts by name. Each line represents a brand's share of searches for all eight fertiliser brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Osmocote, Scotts. The figures are in the table below the chart.
View monthly share of searches table
| Month | ICL | Haifa | Nutrien | Miracle-Gro | Osmocote | Espoma | Scotts | Yara |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 22.2% | 8.2% | 4.5% | 3.7% | 0.59% | 0.21% | 0.01% |
| Nov 2025 | 59.7% | 21.8% | 9.8% | 4.4% | 3.6% | 0.48% | 0.17% | 0.01% |
| Dec 2025 | 66.4% | 19.9% | 7.3% | 3.3% | 2.7% | 0.34% | 0.13% | 0.02% |
| Jan 2026 | 63.9% | 19.1% | 8.6% | 3.9% | 3.9% | 0.5% | 0.15% | 0.02% |
| Feb 2026 | 52.8% | 28.9% | 8.7% | 4.8% | 3.9% | 0.63% | 0.28% | 0.02% |
| Mar 2026 | 37.5% | 45.9% | 6.2% | 5% | 4.1% | 0.83% | 0.37% | 0.01% |
| Apr 2026 | 48.8% | 26.7% | 6.6% | 9.8% | 6.6% | 1.1% | 0.48% | 0.01% |
| May 2026 | 59.9% | 14.6% | 5.4% | 12% | 6.6% | 1.1% | 0.32% | <0.01% |
| Jun 2026 | 53.2% | 19.4% | 7.2% | 13.1% | 5.8% | 0.95% | 0.34% | 0.02% |
| Jul 2026 | 58.5% | 21.4% | 5.3% | 9.6% | 4.3% | 0.7% | 0.21% | 0.01% |
| Aug 2026 | 57.4% | 21% | 7.7% | 7.7% | 5.2% | 0.69% | 0.31% | <0.01% |
| Sep 2026 | 64.7% | 19.4% | 7.1% | 4.8% | 3.2% | 0.52% | 0.23% | 0.01% |
How has the Osmocote and Scotts comparison changed over the last 12 months?
3 findings
- Osmocote was ahead of Scotts in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Osmocote’s share of searches among fertiliser brands worldwide moved from 3.7% to 3.2%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Scotts’ share of searches among fertiliser brands worldwide moved from 0.21% to 0.23%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for fertiliser brands worldwide in September 2026?
2 changes
In September 2026, Osmocote lost share of searches among fertiliser brands worldwide, from 5.2% to 3.2%.
Estimated monthly branded searches for Scotts worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Osmocote’s and Scotts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fertiliser brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.