Brandwave

How popular isScotts in search?

In August 2026, there were an estimated 1.6K branded searches for Scotts worldwide which is up 23.1% over the last 11 months. Scotts holds 0.16% estimated Share of Search among garden mulch brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Evergreen81.3%
  2. Westland13.3%
  3. Miracle-Gro4%
  4. Boughton0.8%
  5. Levington0.36%
  6. Scotts0.16%
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Where does Scotts compete?

Scotts is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden mulch brands6th of 60.16%Shown below
Fertiliser brands5th of 60.32%Show ranking
Lawn seed brands4th of 62.7%Show ranking

Which garden mulch brands compete with Scotts?

Scotts against garden mulch brands worldwide, by month

Share of Search by month for Evergreen, Westland, Miracle-Gro, Scotts. The figures are in the table below the chart.

View monthly share of search table
MonthEvergreenWestlandMiracle-GroBoughtonLevingtonScotts
Oct 202581.8%13.4%3.3%0.98%0.35%0.16%
Nov 202582.4%13.5%2.7%0.81%0.44%0.11%
Dec 202580.4%16.1%2.2%0.65%0.53%0.09%
Jan 202682.6%13.5%2.7%0.81%0.29%0.11%
Feb 202679%15.8%3.9%0.78%0.34%0.23%
Mar 202677.2%15.5%5.7%0.76%0.41%0.41%
Apr 202677.3%12.6%8.5%0.76%0.41%0.41%
May 202673.8%14.8%9.9%0.72%0.48%0.26%
Jun 202675.3%15.1%8.3%0.74%0.4%0.21%
Jul 202676.5%15.3%6.9%0.75%0.41%0.15%
Aug 202681.3%13.3%4%0.8%0.36%0.16%
Sep 2026——————

  1. 1.Evergreen

    81.3%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +4.9 points.

  2. 2.Westland

    13.3%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.Miracle-Gro

    4%

    Held 3rd. 40.5K estimated branded searches, -33.1% vs prior month. Share -2.9 points.

  4. 4.Boughton

    0.8%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  5. 5.Levington

    0.36%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Scotts

    0.16%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Scotts and its closest rivals

How has branded search demand for Scotts changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Scotts worldwide rose from 1.3K to 1.6K.
  • Across the 11 months ending August 2026, Scotts’ estimated Share of Search among garden mulch brands worldwide held steady at 0.16%.

How did search popularity change for garden mulch brands worldwide in August 2026?

  1. In August 2026, Evergreen gained estimated Share of Search among garden mulch brands worldwide, from 76.5% to 81.3%.

  2. In August 2026, Miracle-Gro lost estimated Share of Search among garden mulch brands worldwide, from 6.9% to 4%.

  3. In August 2026, Westland lost estimated Share of Search among garden mulch brands worldwide, from 15.3% to 13.3%.

  4. Estimated monthly branded searches for Levington worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  5. Estimated monthly branded searches for Scotts worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

How is Scotts measured?

Brandwave collects information about searches that people make online using Scotts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • scotts lawn

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How the Brand Demand Index is measured

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