Brandwave

How popular isYates?

In September 2026, people searched for Yates by name about 45,000 times worldwide, a 16.1% decrease from the previous year. These searches made up 0.59% of all global fertiliser brand searches, placing Yates tenth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about fertiliser brands, Yates did not appear in any of the answers.

Search and AI answers in September 2026

Yates is the tenth most searched of 12 competitors and not listed in any AI answer.

  1. OsmocoteShare of searches 30.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. Miracle-GroShare of searches 24.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. ScottsShare of searches 13.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. YaraShare of searches 13.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. YatesShare of searches 0.59%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

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Top fertiliser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yates did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Espoma1st
  2. Miracle-Gro2nd
  3. Osmocote3rd
  4. Scotts4th
  5. Yara–
  6. ICL–
  7. Levington–
  8. Nutrien–
  9. Haifa–
  10. Yates–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scotts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Osmocote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miracle-Gro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Espoma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ICL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nutrien0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haifa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about fertiliser brands

5 answers

  • Asked ChatGPT

    “Which fertiliser brand should I buy?”

    1. 1Espoma
    2. 2Miracle-Gro
    3. 3Osmocote

  • Asked ChatGPT

    “What are the best fertiliser brands?”

    1. 1Espoma
    2. 2Miracle-Gro
    3. 3Scotts
    4. 4Osmocote

  • Asked ChatGPT

    “What's the best fertiliser brand for a healthy lawn?”

    1. 1Scotts

  • Searched Google, AI Overview

    “lawn fertiliser”

    1. 1Scotts

  • Searched Google, AI Overview

    “garden fertiliser”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Which fertiliser brands compete with Yates?

    Yates against fertiliser brands worldwide, by month

    Share of searches by month for Osmocote, Miracle-Gro, Scotts, Yara, ICL, Espoma, Levington, Yates. The figures are in the table below the chart.

    View monthly share of searches table
    MonthOsmocoteMiracle-GroScottsYaraICLEspomaLevingtonNutrienHaifaYatesJobe's OrganicsWestland
    Oct 202535%21.4%15.7%12.8%4.6%5.7%1.2%1.6%1.1%0.57%0.24%0.19%
    Nov 202538.7%19.3%7.9%17.3%6.2%5.1%1.3%1.5%1.5%0.66%0.21%0.19%
    Dec 202535%17.3%4.6%23.4%8.5%4.5%1.4%2.3%1.7%0.71%0.24%0.17%
    Jan 202639.6%18.3%5.2%17.7%7.8%5.2%1.4%2.1%1.8%0.54%0.18%0.18%
    Feb 202633.9%22%12.5%15.1%5.5%5.5%1.5%1.7%1.3%0.32%0.23%0.43%
    Mar 202632%21.4%21.5%9.6%2.8%6.4%2.5%2.1%0.7%0.16%0.39%0.37%
    Apr 202633.3%27.2%18.3%6.7%2%5.4%3.9%1.8%0.48%0.16%0.41%0.39%
    May 202630.4%37.1%11.2%6.1%1.8%5%5.3%1.3%0.36%0.12%0.58%0.91%
    Jun 202625.4%41.6%9.4%7.6%2.2%4.1%6.6%1.1%0.55%0.14%0.73%0.5%
    Jul 202624.9%38.7%7.6%9.1%4%4%7.9%1.6%0.81%0.17%0.58%0.6%
    Aug 202628.3%29.4%10.4%12.6%5.6%3.8%6%1.8%1%0.3%0.42%0.42%
    Sep 202630.6%24.5%13.7%13.7%6.1%5%2.4%1.5%1.2%0.59%0.4%0.34%

    1. 1.Osmocote

      30.6%

      Moved from 2nd to 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share +2.4 points.

    2. 2.Miracle-Gro

      24.5%

      Moved from 1st to 2nd. 17.8K estimated branded searches, -37% vs prior month. Share -4.9 points.

    3. 3.Scotts

      13.7%

      Moved from 4th to 3rd. 10K estimated branded searches, -0.4% vs prior month. Share +3.3 points.

    4. 4.Yara

      13.7%

      Moved from 3rd to 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share +1 points.

    5. 5.ICL

      6.1%

      Moved from 6th to 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share +0.4 points.

    6. 6.Espoma

      5%

      Moved from 7th to 6th. 3.6K estimated branded searches, 0% vs prior month. Share +1.2 points.

    7. 7.Levington

      2.4%

      Moved from 5th to 7th. 1.7K estimated branded searches, -69.6% vs prior month. Share -3.6 points.

    8. 8.Nutrien

      1.5%

      Held 8th. 1.1K estimated branded searches, -36.3% vs prior month. Share -0.3 points.

    9. 9.Haifa

      1.2%

      Held 9th. 880 estimated branded searches, -12% vs prior month. Share +0.2 points.

    10. 10.Yates

      0.59%

      Moved from 12th to 10th. 430 estimated branded searches, +48.3% vs prior month. Share +0.3 points.

    11. 11.Jobe's Organics

      0.4%

      Moved from 10th to 11th. 290 estimated branded searches, -27.5% vs prior month. Share 0 points.

    12. 12.Westland

      0.34%

      Moved from 11th to 12th. 250 estimated branded searches, -37.5% vs prior month. Share -0.1 points.

    Yates, Miracle-Gro and 3 other brands sell other things too, so only their searches that name this product count here, like “yates fertiliser”.

    Compare popularity between Yates and its closest rivals

    Every comparison with Yates

    33 comparisons

    How has branded search demand for Yates changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Yates worldwide fell from 53.6K to 45K.
    • Across the 12 months ending September 2026, Yates’ share of searches among fertiliser brands worldwide held steady, from 0.57% to 0.59%.

    How did search popularity change for fertiliser brands worldwide in September 2026?

    6 changes

    1. In September 2026, Osmocote overtook Miracle-Gro to become the leader among fertiliser brands worldwide, with 30.6% of the searches.

    2. In September 2026, Espoma overtook Levington to rank 6th among fertiliser brands worldwide, with 5% of the searches.

    3. In September 2026, Scotts overtook Yara to rank 3rd among fertiliser brands worldwide, with 13.7% of the searches.

    4. In September 2026, Yara gained share of searches among fertiliser brands worldwide, from 12.6% to 13.7%.

    5. In September 2026, Miracle-Gro lost share of searches among fertiliser brands worldwide, from 29.4% to 24.5%.

    6. In September 2026, Levington lost share of searches among fertiliser brands worldwide, from 6% to 2.4%.

    How are Yates’ branded searches counted?

    10 search terms

    Brandwave collects information about searches that people make online using Yates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • yates
    • yates ant bait
    • yates ant killer
    • yates fertiliser
    • yates insect killer
    • yates lawn fertiliser
    • yates lawn food
    • yates pest control
    • yates plant food
    • yates seeds

    Do you work for Yates? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Yates compete?

    Yates is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Weed killer brands3rd of 711.3%Show ranking
    Seeds brands12th of 120.3%Show ranking
    Pest control brands6th of 61.8%Show ranking
    Fertiliser brands10th of 120.59%Shown above
    Lawn fertiliser brands4th of 52.2%Show ranking
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