Brandwave

The Andersons vs Yates:Which is searched more?

In September 2026, Yates had more branded searches than The Andersons among lawn fertiliser brands worldwide. Yates had about 40,500 branded searches, while The Andersons had 260. Yates made up 10.5% of all lawn fertiliser brand searches we track, and The Andersons accounted for 0.07%. These are worldwide searches for English-language branded terms.

Share of searches among lawn fertiliser brands worldwide in September 2026Is The Andersons or Yates more popular in search?
The Andersons0.07%260 searches
vs
Yates10.5%40.5K searches

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Is The Andersons or Yates more popular in search?

Compare the lawn fertiliser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

The Andersons and Yates among lawn fertiliser brands worldwide, by month

Share of searches by month for Yates, The Andersons. The figures are in the table below the chart.

View monthly share of searches table
MonthDaltonsYatesMiracle-GroJonathan GreenScottsThe Andersons
Oct 202581%10.9%6%1.8%0.29%0.05%
Nov 202581.3%10.9%6%1.5%0.24%0.02%
Dec 202581.3%10.9%6%1.5%0.24%0.02%
Jan 202681.3%10.9%6%1.5%0.24%0.03%
Feb 202681.7%9%7.4%1.5%0.43%0.07%
Mar 202675.2%8.3%12.4%3.1%0.9%0.15%
Apr 202669.6%9.4%17.1%2.9%0.83%0.14%
May 202667.9%9.1%20.4%1.9%0.54%0.11%
Jun 202667.9%9.1%20.4%1.9%0.52%0.09%
Jul 202667.5%13.6%16.6%1.9%0.36%0.06%
Aug 202672.9%12%12%2.5%0.47%0.08%
Sep 202677.9%10.5%8.6%2.6%0.41%0.07%

How has the The Andersons and Yates comparison changed over the last 12 months?

3 findings
  • Yates was ahead of The Andersons in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, The Andersons’ share of searches among lawn fertiliser brands worldwide moved from 0.05% to 0.07%, and its estimated monthly branded searches moved from 210 to 260.
  • Across the 12 months ending September 2026, Yates’ share of searches among lawn fertiliser brands worldwide moved from 10.9% to 10.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for lawn fertiliser brands worldwide in September 2026?

2 changes
  1. In September 2026, Yates lost share of searches among lawn fertiliser brands worldwide, from 12% to 10.5%.

  2. Estimated monthly branded searches for The Andersons worldwide rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Andersons’ and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Andersons

1 branded search term

  • the andersons lawn

Yates

1 branded search term

  • yates

How the Brand Demand Index is measured

Other head-to-heads among lawn fertiliser brands

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