Brandwave

How popular isYates in search?

In August 2026, there were an estimated 40.5K branded searches for Yates worldwide which is down 18.2% over the last 11 months. Yates holds 9.3% estimated Share of Search among weed killer brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Roundup69.2%
  2. Resolva20.8%
  3. Yates9.3%
  4. Weedol0.55%
  5. Spectracide0.07%
  6. Ortho<0.01%
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Where does Yates compete?

Yates is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Weed killer brands3rd of 69.3%Shown below
Lawn fertiliser brands3rd of 512.3%Show ranking
Compost brands2nd of 512.4%Show ranking
Pest control brands2nd of 619.3%Show ranking
Seeds brands2nd of 632.6%Show ranking
Plant food brands2nd of 535.9%Show ranking

Which weed killer brands compete with Yates?

Yates against weed killer brands worldwide, by month

Share of Search by month for Roundup, Resolva, Yates. The figures are in the table below the chart.

View monthly share of search table
MonthRoundupResolvaYatesWeedolSpectracideOrtho
Oct 202555.4%30.3%13.7%0.52%0.02%<0.01%
Nov 202555.6%30.5%13.6%0.3%0.02%0.01%
Dec 202560.5%27.1%12.1%0.18%0.01%<0.01%
Jan 202663.6%23.4%12.8%0.19%0.03%0.01%
Feb 202656.9%31.2%11.4%0.35%0.03%0.01%
Mar 202662.6%28%8.4%0.92%0.08%0.02%
Apr 202670.2%21%7.7%1%0.07%<0.01%
May 202670%20.9%7.7%1.3%0.06%<0.01%
Jun 202674%18.2%6.7%1.1%0.06%0.01%
Jul 202670.3%17.3%11.6%0.84%0.07%<0.01%
Aug 202669.2%20.8%9.3%0.55%0.07%<0.01%
Sep 2026——————

  1. 1.Roundup

    69.2%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Resolva

    20.8%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.5 points.

  3. 3.Yates

    9.3%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  4. 4.Weedol

    0.55%

    Held 4th. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.3 points.

  5. 5.Spectracide

    0.07%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Ortho

    <0.01%

    Held 6th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.

Compare search popularity between Yates and its closest rivals

How has branded search demand for Yates changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yates worldwide fell from 49.5K to 40.5K.
  • Across the 11 months ending August 2026, Yates’ estimated Share of Search among weed killer brands worldwide decreased from 13.7% to 9.3%.
  • Across the 11 months ending August 2026, Yates’ estimated Share of Search among weed killer brands worldwide peaked at 13.7% in October 2025 and was lowest at 6.7% in June 2026.

How did search popularity change for weed killer brands worldwide in August 2026?

  1. In August 2026, Resolva gained estimated Share of Search among weed killer brands worldwide, from 17.3% to 20.8%.

  2. In August 2026, Yates lost estimated Share of Search among weed killer brands worldwide, from 11.6% to 9.3%.

  3. In August 2026, Roundup lost estimated Share of Search among weed killer brands worldwide, from 70.3% to 69.2%.

  4. Weedol’s estimated Share of Search among weed killer brands worldwide has lost ground for 3 months in a row, from 1.3% to 0.55% in August 2026.

  5. Estimated monthly branded searches for Spectracide worldwide rose 255.6% over 11 measured months, from 90 to 320 in August 2026.

  6. Estimated monthly branded searches for Ortho worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

How is Yates measured?

Brandwave collects information about searches that people make online using Yates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yates

Do you work for Yates? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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