Brandwave

How popular isYates in search?

In August 2026, there were an estimated 40.5K branded searches for Yates worldwide which is down 18.2% over the last 11 months. Yates holds 19.3% estimated Share of Search among pest control brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rentokil64.5%
  2. Yates19.3%
  3. Naprogesic12.9%
  4. Raid3.2%
  5. Combat0.1%
  6. Ortho0.02%
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Which pest control brands compete with Yates?

Yates against pest control brands worldwide, by month

Share of Search by month for Rentokil, Yates, Naprogesic, Raid. The figures are in the table below the chart.

View monthly share of search table
MonthRentokilYatesNaprogesicRaidCombatOrtho
Oct 202563.2%23.2%12.7%0.89%0.07%0.01%
Nov 202561.4%22.6%15.1%0.73%0.08%0.02%
Dec 202564%19.3%15.8%0.93%0.05%0.01%
Jan 202661.3%22.6%15.1%0.89%0.08%0.02%
Feb 202664%19.2%15.8%0.93%0.08%0.02%
Mar 202662.6%18.8%15.4%3.1%0.1%0.04%
Apr 202659.2%21.8%14.6%4.4%0.06%0.03%
May 202660%22.1%14.8%2.9%0.09%0.03%
Jun 202667.2%16.5%13.5%2.7%0.07%0.02%
Jul 202661.8%22.7%12.4%3%0.08%0.01%
Aug 202664.5%19.3%12.9%3.2%0.1%0.02%
Sep 2026——————

  1. 1.Rentokil

    64.5%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Yates

    19.3%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.3 points.

  3. 3.Naprogesic

    12.9%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Raid

    3.2%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Combat

    0.1%

    Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

  6. 6.Ortho

    0.02%

    Held 6th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.

Compare search popularity between Yates and its closest rivals

How has branded search demand for Yates changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yates worldwide fell from 49.5K to 40.5K.
  • Across the 11 months ending August 2026, Yates’ estimated Share of Search among pest control brands worldwide decreased from 23.2% to 19.3%.
  • Across the 11 months ending August 2026, Yates’ estimated Share of Search among pest control brands worldwide peaked at 23.2% in October 2025 and was lowest at 16.5% in June 2026.

How did search popularity change for pest control brands worldwide in August 2026?

  1. In August 2026, Rentokil gained estimated Share of Search among pest control brands worldwide, from 61.8% to 64.5%.

  2. In August 2026, Naprogesic gained estimated Share of Search among pest control brands worldwide, from 12.4% to 12.9%.

  3. In August 2026, Yates lost estimated Share of Search among pest control brands worldwide, from 22.7% to 19.3%.

  4. Estimated monthly branded searches for Raid worldwide rose 247.4% over 11 measured months, from 1.9K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Combat worldwide rose 50% over 11 measured months, from 140 to 210 in August 2026.

  6. Estimated monthly branded searches for Ortho worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

Where does Yates compete?

Yates is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Weed killer brands3rd of 69.3%Show ranking
Lawn fertiliser brands3rd of 512.3%Show ranking
Compost brands2nd of 512.4%Show ranking
Pest control brands2nd of 619.3%Shown above
Seeds brands2nd of 632.6%Show ranking
Plant food brands2nd of 535.9%Show ranking

How is Yates measured?

Brandwave collects information about searches that people make online using Yates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yates

Do you work for Yates? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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