Brandwave

Fertiliser brands:Which brands are most popular in search?

In August 2026, ICL was the most searched among fertiliser brands worldwide, with an estimated 301K branded searches and 61% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ICL61%
  2. Haifa22.3%
  3. Miracle-Gro8.2%
  4. Nutrien8.2%
  5. Scotts0.32%
  6. Yara0.01%

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Share of SearchLeaderboard

Compare the fertiliser brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fertiliser brands worldwide, by month

Share of Search by month for ICL, Haifa, Miracle-Gro, Nutrien. The figures are in the table below the chart.

View monthly share of search table
MonthICLHaifaMiracle-GroNutrienScottsYara
Oct 202563.3%23.2%4.7%8.5%0.22%0.02%
Nov 202562.2%22.7%4.6%10.2%0.18%0.01%
Dec 202568.5%20.5%3.4%7.5%0.13%0.02%
Jan 202666.8%20%4%9%0.16%0.02%
Feb 202656.2%30.8%5.1%7.6%0.3%0.02%
Mar 202639.5%48.3%5.3%6.5%0.39%0.01%
Apr 202652.9%28.9%10.6%7.1%0.52%0.01%
May 202664.9%15.9%13.1%5.8%0.35%<0.01%
Jun 202657.1%20.9%14%7.7%0.36%0.02%
Jul 202661.5%22.6%10.1%5.5%0.22%0.02%
Aug 202661%22.3%8.2%8.2%0.32%0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.ICL

    61%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  2. 2.Haifa

    22.3%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  3. 3.Miracle-Gro

    8.2%

    Held 3rd. 40.5K estimated branded searches, -33.1% vs prior month. Share -1.9 points.

  4. 4.Nutrien

    8.2%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.7 points.

  5. 5.Scotts

    0.32%

    Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.

  6. 6.Yara

    0.01%

    Held 6th. 50 estimated branded searches, -44.4% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among fertiliser brands worldwide?

In August 2026, ICL was the most searched among fertiliser brands worldwide, with an estimated 301K branded searches and 61% estimated Share of Search within this set. Haifa is in 2nd place, 38.7 percentage points behind at 22.3% Share of Search.

Global fertiliser brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
ICL63.3% → 61%68.5%Dec 202539.5%Mar 20261st
Haifa23.2% → 22.3%48.3%Mar 202615.9%May 20262nd
Miracle-Gro4.7% → 8.2%14%Jun 20263.4%Dec 20254th → 3rd
Nutrien8.5% → 8.2%10.2%Nov 20255.5%Jul 20263rd → 4th
Scotts0.22% → 0.32%0.52%Apr 20260.13%Dec 20255th
Yara0.02% → 0.01%0.02%Jun 2026<0.01%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, ICL’s estimated Share of Search among fertiliser brands worldwide decreased from 63.3% to 61%.
  • Across the 11 months ending August 2026, Haifa’s estimated Share of Search among fertiliser brands worldwide decreased from 23.2% to 22.3%.
  • Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among fertiliser brands worldwide increased from 4.7% to 8.2%.
  • Across the 11 months ending August 2026, ICL’s estimated Share of Search among fertiliser brands worldwide peaked at 68.5% in December 2025 and was lowest at 39.5% in March 2026.
  • Across the 11 months ending August 2026, Haifa’s estimated Share of Search among fertiliser brands worldwide peaked at 48.3% in March 2026 and was lowest at 15.9% in May 2026.
  • Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among fertiliser brands worldwide peaked at 14% in June 2026 and was lowest at 3.4% in December 2025.
  • Across the 11 months ending August 2026, Nutrien’s estimated Share of Search among fertiliser brands worldwide peaked at 10.2% in November 2025 and was lowest at 5.5% in July 2026.
  • Across the 11 months ending August 2026, Miracle-Gro rose from 4th to 3rd among fertiliser brands worldwide.
  • Across the 11 months ending August 2026, Nutrien fell from 3rd to 4th among fertiliser brands worldwide.
  • Across the 11 months ending August 2026, Scotts and Yara held steady: their estimated Share of Search among fertiliser brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for fertiliser brands worldwide in August 2026?

  1. In August 2026, Nutrien gained estimated Share of Search among fertiliser brands worldwide, from 5.5% to 8.2%.

  2. In August 2026, Miracle-Gro lost estimated Share of Search among fertiliser brands worldwide, from 10.1% to 8.2%.

  3. In August 2026, ICL lost estimated Share of Search among fertiliser brands worldwide, from 61.5% to 61%.

  4. Estimated monthly branded searches for Scotts worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

  5. Estimated monthly branded searches for Yara worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.

  6. Estimated monthly branded searches for Haifa worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

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