Miracle-Gro vs Osmocote:Which is more popular by branded search?
In August 2026, Miracle-Gro had more branded searches than Osmocote among plant food brands worldwide. Miracle-Gro was estimated to have 40.5K branded searches compared to Osmocote’s 27.1K, and held a 35.9% Share of Search versus Osmocote’s 24%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Miracle-Gro or Osmocote?
Compare the plant food brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Miracle-Gro, Osmocote. The figures are in the table below the chart.
View monthly share of search table
| Month | Miracle-Gro | Yates | Osmocote | Thrive Pilates | Tui |
|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 47% | 21.1% | 3.4% | 2.8% |
| Nov 2025 | 25.8% | 47% | 21% | 2.8% | 3.4% |
| Dec 2025 | 25% | 45.7% | 20.4% | 4% | 5% |
| Jan 2026 | 24.3% | 44.3% | 24.3% | 3.9% | 3.2% |
| Feb 2026 | 30.9% | 37.7% | 25.3% | 3.3% | 2.7% |
| Mar 2026 | 38.4% | 25.7% | 31.4% | 2.2% | 2.2% |
| Apr 2026 | 43.7% | 23.9% | 29.2% | 1.4% | 1.7% |
| May 2026 | 48.8% | 21.9% | 26.7% | 1.3% | 1.3% |
| Jun 2026 | 51% | 22.8% | 22.8% | 1.7% | 1.7% |
| Jul 2026 | 42.6% | 34.9% | 19.1% | 1.7% | 1.7% |
| Aug 2026 | 35.9% | 35.9% | 24% | 2.1% | 2.1% |
| Sep 2026 | — | — | — | — | — |
How has the Miracle-Gro and Osmocote comparison changed over the last 12 months?
3 findings
- Miracle-Gro was ahead of Osmocote in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among plant food brands worldwide moved from 25.7% to 35.9%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 11 months ending August 2026, Osmocote’s estimated Share of Search among plant food brands worldwide moved from 21.1% to 24%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for plant food brands worldwide in August 2026?
2 changes
In August 2026, Osmocote gained estimated Share of Search among plant food brands worldwide, from 19.1% to 24%.
In August 2026, Miracle-Gro lost estimated Share of Search among plant food brands worldwide, from 42.6% to 35.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Miracle-Gro’s and Osmocote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Miracle-Gro
1 branded search term
- miracle-gro
Osmocote
1 branded search term
- osmocote
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.