Scotts vs Yara:Which is more popular by branded search?
In August 2026, Scotts had more branded searches than Yara among fertiliser brands worldwide. Scotts was estimated to have 1.6K branded searches compared to Yara’s 50, and held a 0.32% Share of Search versus Yara’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Scotts or Yara?
Compare the fertiliser brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Scotts, Yara. The figures are in the table below the chart.
View monthly share of search table
| Month | ICL | Haifa | Miracle-Gro | Nutrien | Scotts | Yara |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.3% | 23.2% | 4.7% | 8.5% | 0.22% | 0.02% |
| Nov 2025 | 62.2% | 22.7% | 4.6% | 10.2% | 0.18% | 0.01% |
| Dec 2025 | 68.5% | 20.5% | 3.4% | 7.5% | 0.13% | 0.02% |
| Jan 2026 | 66.8% | 20% | 4% | 9% | 0.16% | 0.02% |
| Feb 2026 | 56.2% | 30.8% | 5.1% | 7.6% | 0.3% | 0.02% |
| Mar 2026 | 39.5% | 48.3% | 5.3% | 6.5% | 0.39% | 0.01% |
| Apr 2026 | 52.9% | 28.9% | 10.6% | 7.1% | 0.52% | 0.01% |
| May 2026 | 64.9% | 15.9% | 13.1% | 5.8% | 0.35% | <0.01% |
| Jun 2026 | 57.1% | 20.9% | 14% | 7.7% | 0.36% | 0.02% |
| Jul 2026 | 61.5% | 22.6% | 10.1% | 5.5% | 0.22% | 0.02% |
| Aug 2026 | 61% | 22.3% | 8.2% | 8.2% | 0.32% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Scotts and Yara comparison changed over the last 12 months?
3 findings
- Scotts was ahead of Yara in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Scotts’ estimated Share of Search among fertiliser brands worldwide moved from 0.22% to 0.32%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 11 months ending August 2026, Yara’s estimated Share of Search among fertiliser brands worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 90 to 50.
How did search popularity change for fertiliser brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Scotts’ and Yara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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