How popular isNutrien in search?
In August 2026, there were an estimated 40.5K branded searches for Nutrien worldwide which is down 18.2% over the last 11 months. Nutrien holds 8.2% estimated Share of Search among fertiliser brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
ICL61%
Haifa22.3%Miracle-Gro8.2%
Nutrien8.2%
Yara0.01%
Follow Nutrien and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which fertiliser brands compete with Nutrien?
Share of Search by month for ICL, Haifa, Miracle-Gro, Nutrien. The figures are in the table below the chart.
View monthly share of search table
| Month | ICL | Haifa | Miracle-Gro | Nutrien | Scotts | Yara |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.3% | 23.2% | 4.7% | 8.5% | 0.22% | 0.02% |
| Nov 2025 | 62.2% | 22.7% | 4.6% | 10.2% | 0.18% | 0.01% |
| Dec 2025 | 68.5% | 20.5% | 3.4% | 7.5% | 0.13% | 0.02% |
| Jan 2026 | 66.8% | 20% | 4% | 9% | 0.16% | 0.02% |
| Feb 2026 | 56.2% | 30.8% | 5.1% | 7.6% | 0.3% | 0.02% |
| Mar 2026 | 39.5% | 48.3% | 5.3% | 6.5% | 0.39% | 0.01% |
| Apr 2026 | 52.9% | 28.9% | 10.6% | 7.1% | 0.52% | 0.01% |
| May 2026 | 64.9% | 15.9% | 13.1% | 5.8% | 0.35% | <0.01% |
| Jun 2026 | 57.1% | 20.9% | 14% | 7.7% | 0.36% | 0.02% |
| Jul 2026 | 61.5% | 22.6% | 10.1% | 5.5% | 0.22% | 0.02% |
| Aug 2026 | 61% | 22.3% | 8.2% | 8.2% | 0.32% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61% | 301K | -18.2% | -0.6 points | |
| 2, held 2nd | 22.3% | 110K | -18.5% | -0.3 points | |
| 3, held 3rd | 8.2% | 40.5K | -33.1% | -1.9 points | |
| 4, held 4th | 8.2% | 40.5K | +22.4% | +2.7 points | |
| 5, held 5th | 0.32% | 1.6K | +23.1% | +0.1 points | |
| 6, held 6th | 0.01% | 50 | -44.4% | 0 points |
1.
ICL61%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
2.
Haifa22.3%
Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
8.2%
Held 3rd. 40.5K estimated branded searches, -33.1% vs prior month. Share -1.9 points.
4.
Nutrien8.2%
Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.7 points.
5.
0.32%
Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.
6.
Yara0.01%
Held 6th. 50 estimated branded searches, -44.4% vs prior month. Share 0 points.
Compare search popularity between Nutrien and its closest rivals
How has branded search demand for Nutrien changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nutrien worldwide fell from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Nutrien’s estimated Share of Search among fertiliser brands worldwide peaked at 10.2% in November 2025 and was lowest at 5.5% in July 2026.
- Across the 11 months ending August 2026, Nutrien fell from 3rd to 4th among fertiliser brands worldwide.
How did search popularity change for fertiliser brands worldwide in August 2026?
6 changes
In August 2026, Nutrien gained estimated Share of Search among fertiliser brands worldwide, from 5.5% to 8.2%.
In August 2026, Miracle-Gro lost estimated Share of Search among fertiliser brands worldwide, from 10.1% to 8.2%.
In August 2026, ICL lost estimated Share of Search among fertiliser brands worldwide, from 61.5% to 61%.
Estimated monthly branded searches for Scotts worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
Estimated monthly branded searches for Yara worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.
Estimated monthly branded searches for Haifa worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
How is Nutrien measured?
Brandwave collects information about searches that people make online using Nutrien’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nutrien
Do you work for Nutrien? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Nutrien your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.