Miracle-Gro vs Nutrien:Which is more popular by branded search?
In August 2026, Miracle-Gro and Nutrien were level on Share of Search among fertiliser brands worldwide, with an estimated 40.5K branded searches each, at 8.2% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Miracle-Gro or Nutrien?
Compare the fertiliser brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Miracle-Gro, Nutrien. The figures are in the table below the chart.
View monthly share of search table
| Month | ICL | Haifa | Miracle-Gro | Nutrien | Scotts | Yara |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.3% | 23.2% | 4.7% | 8.5% | 0.22% | 0.02% |
| Nov 2025 | 62.2% | 22.7% | 4.6% | 10.2% | 0.18% | 0.01% |
| Dec 2025 | 68.5% | 20.5% | 3.4% | 7.5% | 0.13% | 0.02% |
| Jan 2026 | 66.8% | 20% | 4% | 9% | 0.16% | 0.02% |
| Feb 2026 | 56.2% | 30.8% | 5.1% | 7.6% | 0.3% | 0.02% |
| Mar 2026 | 39.5% | 48.3% | 5.3% | 6.5% | 0.39% | 0.01% |
| Apr 2026 | 52.9% | 28.9% | 10.6% | 7.1% | 0.52% | 0.01% |
| May 2026 | 64.9% | 15.9% | 13.1% | 5.8% | 0.35% | <0.01% |
| Jun 2026 | 57.1% | 20.9% | 14% | 7.7% | 0.36% | 0.02% |
| Jul 2026 | 61.5% | 22.6% | 10.1% | 5.5% | 0.22% | 0.02% |
| Aug 2026 | 61% | 22.3% | 8.2% | 8.2% | 0.32% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Miracle-Gro and Nutrien comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Miracle-Gro took it in April 2026.
- Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among fertiliser brands worldwide moved from 4.7% to 8.2%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 11 months ending August 2026, Nutrien’s estimated Share of Search among fertiliser brands worldwide moved from 8.5% to 8.2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for fertiliser brands worldwide in August 2026?
2 changes
In August 2026, Nutrien gained estimated Share of Search among fertiliser brands worldwide, from 5.5% to 8.2%.
In August 2026, Miracle-Gro lost estimated Share of Search among fertiliser brands worldwide, from 10.1% to 8.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Miracle-Gro’s and Nutrien’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Miracle-Gro
1 branded search term
- miracle-gro
Nutrien
1 branded search term
- nutrien
Put your own brand in this comparison
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