Jobe's Organics vs Nutrien:Which is more popular?
In September 2026, Nutrien had more branded searches than Jobe's Organics among fertiliser brands worldwide. Nutrien had about 1,090 branded searches, while Jobe's Organics had 290. Nutrien made up 1.5% of all fertiliser brand searches we track, and Jobe's Organics accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about fertiliser brands, neither Jobe's Organics nor Nutrien appeared in any of the five answers.
Who do people search for more?
Nutrien, about 4 searches for every 1 for Jobe's Organics
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow Jobe's Organics vs Nutrien and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fertiliser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Jobe's Organics nor Nutrien showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Scotts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Osmocote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Miracle-Gro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Espoma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ICL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Levington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Nutrien0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haifa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jobe's Organics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fertiliser brands
5 answers
Asked ChatGPT
“Which fertiliser brand should I buy?”
Asked ChatGPT
“What are the best fertiliser brands?”
Asked ChatGPT
“What's the best fertiliser brand for a healthy lawn?”
Searched Google, AI Overview
“lawn fertiliser”
Searched Google, AI Overview
“garden fertiliser”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Jobe's Organics or Nutrien more popular in search?
This chart shows how often people search Google for Jobe's Organics and Nutrien by name. Each line represents a brand's share of searches for all 12 fertiliser brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nutrien, Jobe's Organics. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osmocote | Miracle-Gro | Scotts | Yara | ICL | Espoma | Levington | Nutrien | Haifa | Yates | Jobe's Organics | Westland |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 21.4% | 15.7% | 12.8% | 4.6% | 5.7% | 1.2% | 1.6% | 1.1% | 0.57% | 0.24% | 0.19% |
| Nov 2025 | 38.7% | 19.3% | 7.9% | 17.3% | 6.2% | 5.1% | 1.3% | 1.5% | 1.5% | 0.66% | 0.21% | 0.19% |
| Dec 2025 | 35% | 17.3% | 4.6% | 23.4% | 8.5% | 4.5% | 1.4% | 2.3% | 1.7% | 0.71% | 0.24% | 0.17% |
| Jan 2026 | 39.6% | 18.3% | 5.2% | 17.7% | 7.8% | 5.2% | 1.4% | 2.1% | 1.8% | 0.54% | 0.18% | 0.18% |
| Feb 2026 | 33.9% | 22% | 12.5% | 15.1% | 5.5% | 5.5% | 1.5% | 1.7% | 1.3% | 0.32% | 0.23% | 0.43% |
| Mar 2026 | 32% | 21.4% | 21.5% | 9.6% | 2.8% | 6.4% | 2.5% | 2.1% | 0.7% | 0.16% | 0.39% | 0.37% |
| Apr 2026 | 33.3% | 27.2% | 18.3% | 6.7% | 2% | 5.4% | 3.9% | 1.8% | 0.48% | 0.16% | 0.41% | 0.39% |
| May 2026 | 30.4% | 37.1% | 11.2% | 6.1% | 1.8% | 5% | 5.3% | 1.3% | 0.36% | 0.12% | 0.58% | 0.91% |
| Jun 2026 | 25.4% | 41.6% | 9.4% | 7.6% | 2.2% | 4.1% | 6.6% | 1.1% | 0.55% | 0.14% | 0.73% | 0.5% |
| Jul 2026 | 24.9% | 38.7% | 7.6% | 9.1% | 4% | 4% | 7.9% | 1.6% | 0.81% | 0.17% | 0.58% | 0.6% |
| Aug 2026 | 28.3% | 29.4% | 10.4% | 12.6% | 5.6% | 3.8% | 6% | 1.8% | 1% | 0.3% | 0.42% | 0.42% |
| Sep 2026 | 30.6% | 24.5% | 13.7% | 13.7% | 6.1% | 5% | 2.4% | 1.5% | 1.2% | 0.59% | 0.4% | 0.34% |
Nutrien and Jobe's Organics sell other things too, so only their searches that name this product count here, like “nutrien fertiliser”.
How has the Jobe's Organics and Nutrien comparison changed over the last 12 months?
3 findings
- Nutrien was ahead of Jobe's Organics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jobe's Organics’ share of searches among fertiliser brands worldwide moved from 0.24% to 0.4%, and its estimated monthly branded searches moved from 150 to 290.
- Across the 12 months ending September 2026, Nutrien’s share of searches among fertiliser brands worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 990 to 1.1K.
How did search popularity change for fertiliser brands worldwide in September 2026?
2 changes
In September 2026, Jobe's Organics fell from 10th to 11th among fertiliser brands worldwide.
Estimated monthly branded searches for Nutrien worldwide rose 10.1% over 12 measured months, from 990 to 1.1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Jobe's Organics’ and Nutrien’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jobe's Organics
2 branded search terms
- jobes organics fertilizer
- jobes organics plant food
Nutrien
2 branded search terms
- nutrien fertiliser
- nutrien fertilizer
Other head-to-heads among fertiliser brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.