Miracle-Gro vs Osmocote:Which is more popular?
In September 2026, Osmocote had more branded searches than Miracle-Gro among fertiliser brands worldwide. Osmocote had about 22,200 branded searches, while Miracle-Gro had 17,800. Osmocote made up 30.6% of all fertiliser brand searches we track, and Miracle-Gro accounted for 24.5%. When we asked ChatGPT and Google AI Overviews about fertiliser brands, Miracle-Gro and Osmocote each appeared in two of the five answers. Miracle-Gro was mentioned before Osmocote in every answer.
Who do people search for more?
Osmocote, about 25% more searches than Miracle-Gro
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Miracle-Gro, named ahead of Osmocote in every answer
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Top fertiliser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miracle-Gro and Osmocote were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Miracle-Gro was listed before Osmocote in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scotts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Osmocote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miracle-Gro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Espoma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ICL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Levington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nutrien0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haifa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fertiliser brands
5 answers
Asked ChatGPT
“Which fertiliser brand should I buy?”
Asked ChatGPT
“What are the best fertiliser brands?”
Asked ChatGPT
“What's the best fertiliser brand for a healthy lawn?”
Searched Google, AI Overview
“lawn fertiliser”
Searched Google, AI Overview
“garden fertiliser”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Miracle-Gro or Osmocote more popular in search?
This chart shows how often people search Google for Miracle-Gro and Osmocote by name. Each line represents a brand's share of searches for all 12 fertiliser brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Osmocote, Miracle-Gro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osmocote | Miracle-Gro | Scotts | Yara | ICL | Espoma | Levington | Nutrien | Haifa | Yates | Jobe's Organics | Westland |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 21.4% | 15.7% | 12.8% | 4.6% | 5.7% | 1.2% | 1.6% | 1.1% | 0.57% | 0.24% | 0.19% |
| Nov 2025 | 38.7% | 19.3% | 7.9% | 17.3% | 6.2% | 5.1% | 1.3% | 1.5% | 1.5% | 0.66% | 0.21% | 0.19% |
| Dec 2025 | 35% | 17.3% | 4.6% | 23.4% | 8.5% | 4.5% | 1.4% | 2.3% | 1.7% | 0.71% | 0.24% | 0.17% |
| Jan 2026 | 39.6% | 18.3% | 5.2% | 17.7% | 7.8% | 5.2% | 1.4% | 2.1% | 1.8% | 0.54% | 0.18% | 0.18% |
| Feb 2026 | 33.9% | 22% | 12.5% | 15.1% | 5.5% | 5.5% | 1.5% | 1.7% | 1.3% | 0.32% | 0.23% | 0.43% |
| Mar 2026 | 32% | 21.4% | 21.5% | 9.6% | 2.8% | 6.4% | 2.5% | 2.1% | 0.7% | 0.16% | 0.39% | 0.37% |
| Apr 2026 | 33.3% | 27.2% | 18.3% | 6.7% | 2% | 5.4% | 3.9% | 1.8% | 0.48% | 0.16% | 0.41% | 0.39% |
| May 2026 | 30.4% | 37.1% | 11.2% | 6.1% | 1.8% | 5% | 5.3% | 1.3% | 0.36% | 0.12% | 0.58% | 0.91% |
| Jun 2026 | 25.4% | 41.6% | 9.4% | 7.6% | 2.2% | 4.1% | 6.6% | 1.1% | 0.55% | 0.14% | 0.73% | 0.5% |
| Jul 2026 | 24.9% | 38.7% | 7.6% | 9.1% | 4% | 4% | 7.9% | 1.6% | 0.81% | 0.17% | 0.58% | 0.6% |
| Aug 2026 | 28.3% | 29.4% | 10.4% | 12.6% | 5.6% | 3.8% | 6% | 1.8% | 1% | 0.3% | 0.42% | 0.42% |
| Sep 2026 | 30.6% | 24.5% | 13.7% | 13.7% | 6.1% | 5% | 2.4% | 1.5% | 1.2% | 0.59% | 0.4% | 0.34% |
Miracle-Gro sells other things too, so only its searches that name this product count here, like “miracle gro fertiliser”.
How has the Miracle-Gro and Osmocote comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Miracle-Gro took it in May 2026, Osmocote took it in September 2026.
- Across the 12 months ending September 2026, Miracle-Gro’s share of searches among fertiliser brands worldwide moved from 21.4% to 24.5%, and its estimated monthly branded searches moved from 13.5K to 17.8K.
- Across the 12 months ending September 2026, Osmocote’s share of searches among fertiliser brands worldwide moved from 35% to 30.6%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for fertiliser brands worldwide in September 2026?
2 changes
In September 2026, Osmocote overtook Miracle-Gro to become the leader among fertiliser brands worldwide, with 30.6% of the searches.
In September 2026, Miracle-Gro lost share of searches among fertiliser brands worldwide, from 29.4% to 24.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Miracle-Gro’s and Osmocote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Miracle-Gro
3 branded search terms
- miracle gro fertiliser
- miracle gro fertilizer
- miracle gro plant food
Osmocote
1 branded search term
- osmocote
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