Miracle-Gro vs Yara:Which is more popular?
In September 2026, Miracle-Gro had more branded searches than Yara among fertiliser brands worldwide. Miracle-Gro had about 17,800 branded searches, while Yara had 9,900. Miracle-Gro made up 24.5% of all fertiliser brand searches we track, and Yara accounted for 13.7%. When we asked ChatGPT and Google AI Overviews about fertiliser brands, Miracle-Gro appeared in two of the five answers and Yara in none.
Who do people search for more?
Miracle-Gro, about 79% more searches than Yara
Who does AI mention more?
Miracle-Gro, mentioned in 2 of 5 answers, Yara in 0
Who does AI recommend more?
Miracle-Gro, the only one of the two named
Follow Miracle-Gro vs Yara and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fertiliser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miracle-Gro was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yara did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scotts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Osmocote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Miracle-Gro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Espoma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ICL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Levington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nutrien0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haifa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fertiliser brands
5 answers
Asked ChatGPT
“Which fertiliser brand should I buy?”
Asked ChatGPT
“What are the best fertiliser brands?”
Asked ChatGPT
“What's the best fertiliser brand for a healthy lawn?”
Searched Google, AI Overview
“lawn fertiliser”
Searched Google, AI Overview
“garden fertiliser”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Miracle-Gro or Yara more popular in search?
This chart shows how often people search Google for Miracle-Gro and Yara by name. Each line represents a brand's share of searches for all 12 fertiliser brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Miracle-Gro, Yara. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osmocote | Miracle-Gro | Scotts | Yara | ICL | Espoma | Levington | Nutrien | Haifa | Yates | Jobe's Organics | Westland |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 21.4% | 15.7% | 12.8% | 4.6% | 5.7% | 1.2% | 1.6% | 1.1% | 0.57% | 0.24% | 0.19% |
| Nov 2025 | 38.7% | 19.3% | 7.9% | 17.3% | 6.2% | 5.1% | 1.3% | 1.5% | 1.5% | 0.66% | 0.21% | 0.19% |
| Dec 2025 | 35% | 17.3% | 4.6% | 23.4% | 8.5% | 4.5% | 1.4% | 2.3% | 1.7% | 0.71% | 0.24% | 0.17% |
| Jan 2026 | 39.6% | 18.3% | 5.2% | 17.7% | 7.8% | 5.2% | 1.4% | 2.1% | 1.8% | 0.54% | 0.18% | 0.18% |
| Feb 2026 | 33.9% | 22% | 12.5% | 15.1% | 5.5% | 5.5% | 1.5% | 1.7% | 1.3% | 0.32% | 0.23% | 0.43% |
| Mar 2026 | 32% | 21.4% | 21.5% | 9.6% | 2.8% | 6.4% | 2.5% | 2.1% | 0.7% | 0.16% | 0.39% | 0.37% |
| Apr 2026 | 33.3% | 27.2% | 18.3% | 6.7% | 2% | 5.4% | 3.9% | 1.8% | 0.48% | 0.16% | 0.41% | 0.39% |
| May 2026 | 30.4% | 37.1% | 11.2% | 6.1% | 1.8% | 5% | 5.3% | 1.3% | 0.36% | 0.12% | 0.58% | 0.91% |
| Jun 2026 | 25.4% | 41.6% | 9.4% | 7.6% | 2.2% | 4.1% | 6.6% | 1.1% | 0.55% | 0.14% | 0.73% | 0.5% |
| Jul 2026 | 24.9% | 38.7% | 7.6% | 9.1% | 4% | 4% | 7.9% | 1.6% | 0.81% | 0.17% | 0.58% | 0.6% |
| Aug 2026 | 28.3% | 29.4% | 10.4% | 12.6% | 5.6% | 3.8% | 6% | 1.8% | 1% | 0.3% | 0.42% | 0.42% |
| Sep 2026 | 30.6% | 24.5% | 13.7% | 13.7% | 6.1% | 5% | 2.4% | 1.5% | 1.2% | 0.59% | 0.4% | 0.34% |
Miracle-Gro sells other things too, so only its searches that name this product count here, like “miracle gro fertiliser”.
How has the Miracle-Gro and Yara comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Yara took it in December 2025, Miracle-Gro took it in January 2026.
- Across the 12 months ending September 2026, Miracle-Gro’s share of searches among fertiliser brands worldwide moved from 21.4% to 24.5%, and its estimated monthly branded searches moved from 13.5K to 17.8K.
- Across the 12 months ending September 2026, Yara’s share of searches among fertiliser brands worldwide moved from 12.8% to 13.7%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for fertiliser brands worldwide in September 2026?
4 changes
In September 2026, Osmocote overtook Miracle-Gro to become the leader among fertiliser brands worldwide, with 30.6% of the searches.
In September 2026, Scotts overtook Yara to rank 3rd among fertiliser brands worldwide, with 13.7% of the searches.
In September 2026, Yara gained share of searches among fertiliser brands worldwide, from 12.6% to 13.7%.
In September 2026, Miracle-Gro lost share of searches among fertiliser brands worldwide, from 29.4% to 24.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Miracle-Gro’s and Yara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Miracle-Gro
3 branded search terms
- miracle gro fertiliser
- miracle gro fertilizer
- miracle gro plant food
Yara
1 branded search term
- yara fertiliser
Other head-to-heads among fertiliser brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.