How popular isHaifa in search?
In August 2026, there were an estimated 110K branded searches for Haifa worldwide which is down 18.5% over the last 11 months. Haifa holds 22.3% estimated Share of Search among fertiliser brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- ICL61%
- Haifa22.3%
Miracle-Gro8.2%
- Nutrien8.2%
- Scotts0.32%
Yara0.01%
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Which fertiliser brands compete with Haifa?
Share of Search by month for ICL, Haifa, Miracle-Gro, Nutrien. The figures are in the table below the chart.
View monthly share of search table
| Month | ICL | Haifa | Miracle-Gro | Nutrien | Scotts | Yara |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.3% | 23.2% | 4.7% | 8.5% | 0.22% | 0.02% |
| Nov 2025 | 62.2% | 22.7% | 4.6% | 10.2% | 0.18% | 0.01% |
| Dec 2025 | 68.5% | 20.5% | 3.4% | 7.5% | 0.13% | 0.02% |
| Jan 2026 | 66.8% | 20% | 4% | 9% | 0.16% | 0.02% |
| Feb 2026 | 56.2% | 30.8% | 5.1% | 7.6% | 0.3% | 0.02% |
| Mar 2026 | 39.5% | 48.3% | 5.3% | 6.5% | 0.39% | 0.01% |
| Apr 2026 | 52.9% | 28.9% | 10.6% | 7.1% | 0.52% | 0.01% |
| May 2026 | 64.9% | 15.9% | 13.1% | 5.8% | 0.35% | <0.01% |
| Jun 2026 | 57.1% | 20.9% | 14% | 7.7% | 0.36% | 0.02% |
| Jul 2026 | 61.5% | 22.6% | 10.1% | 5.5% | 0.22% | 0.02% |
| Aug 2026 | 61% | 22.3% | 8.2% | 8.2% | 0.32% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61% | 301K | -18.2% | -0.6 points | |
| 2, held 2nd | 22.3% | 110K | -18.5% | -0.3 points | |
| 3, held 3rd | 8.2% | 40.5K | -33.1% | -1.9 points | |
| 4, held 4th | 8.2% | 40.5K | +22.4% | +2.7 points | |
| 5, held 5th | 0.32% | 1.6K | +23.1% | +0.1 points | |
| 6, held 6th | 0.01% | 50 | -44.4% | 0 points |
1.ICL
61%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
2.Haifa
22.3%
Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
8.2%
Held 3rd. 40.5K estimated branded searches, -33.1% vs prior month. Share -1.9 points.
4.Nutrien
8.2%
Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.7 points.
5.Scotts
0.32%
Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.
6.
Yara0.01%
Held 6th. 50 estimated branded searches, -44.4% vs prior month. Share 0 points.
Compare search popularity between Haifa and its closest rivals
How has branded search demand for Haifa changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Haifa worldwide fell from 135K to 110K.
- Across the 11 months ending August 2026, Haifa’s estimated Share of Search among fertiliser brands worldwide decreased from 23.2% to 22.3%.
- Across the 11 months ending August 2026, Haifa’s estimated Share of Search among fertiliser brands worldwide peaked at 48.3% in March 2026 and was lowest at 15.9% in May 2026.
How did search popularity change for fertiliser brands worldwide in August 2026?
6 changes
In August 2026, Nutrien gained estimated Share of Search among fertiliser brands worldwide, from 5.5% to 8.2%.
In August 2026, Miracle-Gro lost estimated Share of Search among fertiliser brands worldwide, from 10.1% to 8.2%.
In August 2026, ICL lost estimated Share of Search among fertiliser brands worldwide, from 61.5% to 61%.
Estimated monthly branded searches for Scotts worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
Estimated monthly branded searches for Yara worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.
Estimated monthly branded searches for Haifa worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
How is Haifa measured?
Brandwave collects information about searches that people make online using Haifa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- haifa
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Is Haifa your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.