Brandwave

Haifa vs Westland:Which is more popular?

In September 2026, Haifa had more branded searches than Westland among fertiliser brands worldwide. Haifa had about 880 branded searches, while Westland had 250. Haifa made up 1.2% of all fertiliser brand searches we track, and Westland accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about fertiliser brands, neither Haifa nor Westland appeared in any of the five answers.

Among fertiliser brands worldwide in September 2026

Who do people search for more?

Haifa, about 4 searches for every 1 for Westland

Haifa 880 searchesWestland 250 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Haifa in 0 of 5Westland in 0 of 5

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Top fertiliser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Haifa nor Westland showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Espoma1st
  2. Miracle-Gro2nd
  3. Osmocote3rd
  4. Scotts4th
  5. Yara–
  6. ICL–
  7. Levington–
  8. Nutrien–
  9. Haifa–
  10. +2 more
  11. Westland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scotts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Osmocote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miracle-Gro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Espoma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ICL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nutrien0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haifa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about fertiliser brands

5 answers
  • Asked ChatGPT

    “Which fertiliser brand should I buy?”

    1. 1Espoma
    2. 2Miracle-Gro
    3. 3Osmocote
  • Asked ChatGPT

    “What are the best fertiliser brands?”

    1. 1Espoma
    2. 2Miracle-Gro
    3. 3Scotts
    4. 4Osmocote
  • Asked ChatGPT

    “What's the best fertiliser brand for a healthy lawn?”

    1. 1Scotts
  • Searched Google, AI Overview

    “lawn fertiliser”

    1. 1Scotts
  • Searched Google, AI Overview

    “garden fertiliser”

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Is Haifa or Westland more popular in search?

    This chart shows how often people search Google for Haifa and Westland by name. Each line represents a brand's share of searches for all 12 fertiliser brands we track, month by month, from English-language searches worldwide.

    Haifa and Westland among fertiliser brands worldwide, by month

    Share of searches by month for Haifa, Westland. The figures are in the table below the chart.

    View monthly share of searches table
    MonthOsmocoteMiracle-GroScottsYaraICLEspomaLevingtonNutrienHaifaYatesJobe's OrganicsWestland
    Oct 202535%21.4%15.7%12.8%4.6%5.7%1.2%1.6%1.1%0.57%0.24%0.19%
    Nov 202538.7%19.3%7.9%17.3%6.2%5.1%1.3%1.5%1.5%0.66%0.21%0.19%
    Dec 202535%17.3%4.6%23.4%8.5%4.5%1.4%2.3%1.7%0.71%0.24%0.17%
    Jan 202639.6%18.3%5.2%17.7%7.8%5.2%1.4%2.1%1.8%0.54%0.18%0.18%
    Feb 202633.9%22%12.5%15.1%5.5%5.5%1.5%1.7%1.3%0.32%0.23%0.43%
    Mar 202632%21.4%21.5%9.6%2.8%6.4%2.5%2.1%0.7%0.16%0.39%0.37%
    Apr 202633.3%27.2%18.3%6.7%2%5.4%3.9%1.8%0.48%0.16%0.41%0.39%
    May 202630.4%37.1%11.2%6.1%1.8%5%5.3%1.3%0.36%0.12%0.58%0.91%
    Jun 202625.4%41.6%9.4%7.6%2.2%4.1%6.6%1.1%0.55%0.14%0.73%0.5%
    Jul 202624.9%38.7%7.6%9.1%4%4%7.9%1.6%0.81%0.17%0.58%0.6%
    Aug 202628.3%29.4%10.4%12.6%5.6%3.8%6%1.8%1%0.3%0.42%0.42%
    Sep 202630.6%24.5%13.7%13.7%6.1%5%2.4%1.5%1.2%0.59%0.4%0.34%

    How has the Haifa and Westland comparison changed over the last 12 months?

    3 findings
    • The lead changed hands 2 times in the 12 months ending September 2026: Westland took it in May 2026, Haifa took it in June 2026.
    • Across the 12 months ending September 2026, Haifa’s share of searches among fertiliser brands worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 720 to 880.
    • Across the 12 months ending September 2026, Westland’s share of searches among fertiliser brands worldwide moved from 0.19% to 0.34%, and its estimated monthly branded searches moved from 120 to 250.

    How did search popularity change for fertiliser brands worldwide in September 2026?

    2 changes
    1. Haifa’s share of searches among fertiliser brands worldwide has gained ground for 3 months in a row, from 0.55% to 1.2% in September 2026.

    2. In September 2026, Westland fell from 11th to 12th among fertiliser brands worldwide.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Haifa’s and Westland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Haifa

    1 branded search term

    • haifa fertiliser

    Westland

    2 branded search terms

    • westland boost
    • westland plant food

    How the Brand Demand Index is measured

    Other head-to-heads among fertiliser brands

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