Haifa vs ICL:Which is more popular by branded search?
In August 2026, ICL had more branded searches than Haifa among fertiliser brands worldwide. ICL was estimated to have 301K branded searches compared to Haifa’s 110K, and held a 61% Share of Search versus Haifa’s 22.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Haifa or ICL?
Compare the fertiliser brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ICL, Haifa. The figures are in the table below the chart.
View monthly share of search table
| Month | ICL | Haifa | Miracle-Gro | Nutrien | Scotts | Yara |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.3% | 23.2% | 4.7% | 8.5% | 0.22% | 0.02% |
| Nov 2025 | 62.2% | 22.7% | 4.6% | 10.2% | 0.18% | 0.01% |
| Dec 2025 | 68.5% | 20.5% | 3.4% | 7.5% | 0.13% | 0.02% |
| Jan 2026 | 66.8% | 20% | 4% | 9% | 0.16% | 0.02% |
| Feb 2026 | 56.2% | 30.8% | 5.1% | 7.6% | 0.3% | 0.02% |
| Mar 2026 | 39.5% | 48.3% | 5.3% | 6.5% | 0.39% | 0.01% |
| Apr 2026 | 52.9% | 28.9% | 10.6% | 7.1% | 0.52% | 0.01% |
| May 2026 | 64.9% | 15.9% | 13.1% | 5.8% | 0.35% | <0.01% |
| Jun 2026 | 57.1% | 20.9% | 14% | 7.7% | 0.36% | 0.02% |
| Jul 2026 | 61.5% | 22.6% | 10.1% | 5.5% | 0.22% | 0.02% |
| Aug 2026 | 61% | 22.3% | 8.2% | 8.2% | 0.32% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Haifa and ICL comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Haifa took it in March 2026, ICL took it in April 2026.
- Across the 11 months ending August 2026, Haifa’s estimated Share of Search among fertiliser brands worldwide moved from 23.2% to 22.3%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, ICL’s estimated Share of Search among fertiliser brands worldwide moved from 63.3% to 61%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for fertiliser brands worldwide in August 2026?
2 changes
In August 2026, ICL lost estimated Share of Search among fertiliser brands worldwide, from 61.5% to 61%.
Estimated monthly branded searches for Haifa worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Haifa’s and ICL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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