Haifa vs Nutrien:Which is more popular by branded search?
In August 2026, Haifa had more branded searches than Nutrien among fertiliser brands worldwide. Haifa was estimated to have 110K branded searches compared to Nutrien’s 40.5K, and held a 22.3% Share of Search versus Nutrien’s 8.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Haifa or Nutrien?
Compare the fertiliser brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Haifa, Nutrien. The figures are in the table below the chart.
View monthly share of search table
| Month | ICL | Haifa | Miracle-Gro | Nutrien | Scotts | Yara |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.3% | 23.2% | 4.7% | 8.5% | 0.22% | 0.02% |
| Nov 2025 | 62.2% | 22.7% | 4.6% | 10.2% | 0.18% | 0.01% |
| Dec 2025 | 68.5% | 20.5% | 3.4% | 7.5% | 0.13% | 0.02% |
| Jan 2026 | 66.8% | 20% | 4% | 9% | 0.16% | 0.02% |
| Feb 2026 | 56.2% | 30.8% | 5.1% | 7.6% | 0.3% | 0.02% |
| Mar 2026 | 39.5% | 48.3% | 5.3% | 6.5% | 0.39% | 0.01% |
| Apr 2026 | 52.9% | 28.9% | 10.6% | 7.1% | 0.52% | 0.01% |
| May 2026 | 64.9% | 15.9% | 13.1% | 5.8% | 0.35% | <0.01% |
| Jun 2026 | 57.1% | 20.9% | 14% | 7.7% | 0.36% | 0.02% |
| Jul 2026 | 61.5% | 22.6% | 10.1% | 5.5% | 0.22% | 0.02% |
| Aug 2026 | 61% | 22.3% | 8.2% | 8.2% | 0.32% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Haifa and Nutrien comparison changed over the last 12 months?
3 findings
- Haifa was ahead of Nutrien in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Haifa’s estimated Share of Search among fertiliser brands worldwide moved from 23.2% to 22.3%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Nutrien’s estimated Share of Search among fertiliser brands worldwide moved from 8.5% to 8.2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for fertiliser brands worldwide in August 2026?
2 changes
In August 2026, Nutrien gained estimated Share of Search among fertiliser brands worldwide, from 5.5% to 8.2%.
Estimated monthly branded searches for Haifa worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Haifa’s and Nutrien’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.