Haifa vs Miracle-Gro:Which is more popular by branded search?
In August 2026, Haifa had more branded searches than Miracle-Gro among fertiliser brands worldwide. Haifa was estimated to have 110K branded searches compared to Miracle-Gro’s 40.5K, and held a 22.3% Share of Search versus Miracle-Gro’s 8.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Haifa or Miracle-Gro?
Compare the fertiliser brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Haifa, Miracle-Gro. The figures are in the table below the chart.
View monthly share of search table
| Month | ICL | Haifa | Miracle-Gro | Nutrien | Scotts | Yara |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.3% | 23.2% | 4.7% | 8.5% | 0.22% | 0.02% |
| Nov 2025 | 62.2% | 22.7% | 4.6% | 10.2% | 0.18% | 0.01% |
| Dec 2025 | 68.5% | 20.5% | 3.4% | 7.5% | 0.13% | 0.02% |
| Jan 2026 | 66.8% | 20% | 4% | 9% | 0.16% | 0.02% |
| Feb 2026 | 56.2% | 30.8% | 5.1% | 7.6% | 0.3% | 0.02% |
| Mar 2026 | 39.5% | 48.3% | 5.3% | 6.5% | 0.39% | 0.01% |
| Apr 2026 | 52.9% | 28.9% | 10.6% | 7.1% | 0.52% | 0.01% |
| May 2026 | 64.9% | 15.9% | 13.1% | 5.8% | 0.35% | <0.01% |
| Jun 2026 | 57.1% | 20.9% | 14% | 7.7% | 0.36% | 0.02% |
| Jul 2026 | 61.5% | 22.6% | 10.1% | 5.5% | 0.22% | 0.02% |
| Aug 2026 | 61% | 22.3% | 8.2% | 8.2% | 0.32% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Haifa and Miracle-Gro comparison changed over the last 12 months?
3 findings
- Haifa was ahead of Miracle-Gro in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Haifa’s estimated Share of Search among fertiliser brands worldwide moved from 23.2% to 22.3%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among fertiliser brands worldwide moved from 4.7% to 8.2%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
How did search popularity change for fertiliser brands worldwide in August 2026?
2 changes
In August 2026, Miracle-Gro lost estimated Share of Search among fertiliser brands worldwide, from 10.1% to 8.2%.
Estimated monthly branded searches for Haifa worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Haifa’s and Miracle-Gro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Haifa
1 branded search term
- haifa
Miracle-Gro
1 branded search term
- miracle-gro
Put your own brand in this comparison
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