Brandwave

Pest control brands:Which brands are most popular in search?

In August 2026, Rentokil was the most searched among pest control brands worldwide, with an estimated 135K branded searches and 64.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rentokil64.5%
  2. Yates19.3%
  3. Naprogesic12.9%
  4. Raid3.2%
  5. Combat0.1%
  6. Ortho0.02%

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Share of SearchLeaderboard

Compare the pest control brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pest control brands worldwide, by month

Share of Search by month for Rentokil, Yates, Naprogesic, Raid. The figures are in the table below the chart.

View monthly share of search table
MonthRentokilYatesNaprogesicRaidCombatOrtho
Oct 202563.2%23.2%12.7%0.89%0.07%0.01%
Nov 202561.4%22.6%15.1%0.73%0.08%0.02%
Dec 202564%19.3%15.8%0.93%0.05%0.01%
Jan 202661.3%22.6%15.1%0.89%0.08%0.02%
Feb 202664%19.2%15.8%0.93%0.08%0.02%
Mar 202662.6%18.8%15.4%3.1%0.1%0.04%
Apr 202659.2%21.8%14.6%4.4%0.06%0.03%
May 202660%22.1%14.8%2.9%0.09%0.03%
Jun 202667.2%16.5%13.5%2.7%0.07%0.02%
Jul 202661.8%22.7%12.4%3%0.08%0.01%
Aug 202664.5%19.3%12.9%3.2%0.1%0.02%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Rentokil

    64.5%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Yates

    19.3%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.3 points.

  3. 3.Naprogesic

    12.9%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Raid

    3.2%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Combat

    0.1%

    Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

  6. 6.Ortho

    0.02%

    Held 6th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among pest control brands worldwide?

In August 2026, Rentokil was the most searched among pest control brands worldwide, with an estimated 135K branded searches and 64.5% estimated Share of Search within this set. Yates is in 2nd place, 45.1 percentage points behind at 19.3% Share of Search.

Global pest control brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Rentokil63.2% → 64.5%67.2%Jun 202659.2%Apr 20261st
Yates23.2% → 19.3%23.2%Oct 202516.5%Jun 20262nd
Naprogesic12.7% → 12.9%15.8%Dec 202512.4%Jul 20263rd
Raid0.89% → 3.2%4.4%Apr 20260.73%Nov 20254th
Combat0.07% → 0.1%0.1%Aug 20260.05%Dec 20255th
Ortho0.01% → 0.02%0.04%Mar 20260.01%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among pest control brands worldwide increased from 63.2% to 64.5%.
  • Across the 11 months ending August 2026, Yates’ estimated Share of Search among pest control brands worldwide decreased from 23.2% to 19.3%.
  • Across the 11 months ending August 2026, Raid’s estimated Share of Search among pest control brands worldwide increased from 0.89% to 3.2%.
  • Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among pest control brands worldwide peaked at 67.2% in June 2026 and was lowest at 59.2% in April 2026.
  • Across the 11 months ending August 2026, Yates’ estimated Share of Search among pest control brands worldwide peaked at 23.2% in October 2025 and was lowest at 16.5% in June 2026.
  • Across the 11 months ending August 2026, Naprogesic’s estimated Share of Search among pest control brands worldwide peaked at 15.8% in December 2025 and was lowest at 12.4% in July 2026.
  • Across the 11 months ending August 2026, Raid’s estimated Share of Search among pest control brands worldwide peaked at 4.4% in April 2026 and was lowest at 0.73% in November 2025.
  • Across the 11 months ending August 2026, Naprogesic, Combat and Ortho held steady: their estimated Share of Search among pest control brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for pest control brands worldwide in August 2026?

  1. In August 2026, Rentokil gained estimated Share of Search among pest control brands worldwide, from 61.8% to 64.5%.

  2. In August 2026, Naprogesic gained estimated Share of Search among pest control brands worldwide, from 12.4% to 12.9%.

  3. In August 2026, Yates lost estimated Share of Search among pest control brands worldwide, from 22.7% to 19.3%.

  4. Estimated monthly branded searches for Raid worldwide rose 247.4% over 11 measured months, from 1.9K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Combat worldwide rose 50% over 11 measured months, from 140 to 210 in August 2026.

  6. Estimated monthly branded searches for Ortho worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

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