Brandwave

Rentokil vs TERRO:Which is more popular?

In September 2026, Rentokil had more branded searches than TERRO among pest control brands worldwide. Rentokil had about 135,000 branded searches, while TERRO had 124,000. Rentokil made up 40.8% of all pest control brand searches we track, and TERRO accounted for 37.3%. When we asked ChatGPT and Google AI Overviews about pest control brands, TERRO appeared in three of the four answers and Rentokil in one. TERRO was mentioned before Rentokil in three out of four answers.

Among pest control brands worldwide in September 2026

Who do people search for more?

Rentokil, about 9% more searches than TERRO

Rentokil 135K searchesTERRO 124K searches

Who does AI mention more?

TERRO, mentioned in 3 of 4 answers, Rentokil in 1

TERRO in 3 of 4Rentokil in 1 of 4

Who does AI recommend more?

TERRO, named ahead of Rentokil in 3 of 4 answers

TERRO first in 3Rentokil first in 1

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Top pest control brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, TERRO was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Rentokil was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. TERRO was listed before Rentokil in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ortho1st
  2. TERRO2nd
  3. Raid3rd
  4. Rentokil4th
  5. Yates–
  6. Naprogesic–
  7. Combat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ortho4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TERRO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Raid3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rentokil1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Yates0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naprogesic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Combat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pest control brands

4 answers

  • Asked ChatGPT

    “Which pest control brand should I buy?”

    1. 1Ortho
    2. 2TERRO
    3. 3Raid

  • Asked ChatGPT

    “What are the best pest control brands?”

    1. 1Ortho
    2. 2TERRO

  • Asked ChatGPT

    “What's the best pest control brand for home pest problems?”

    1. 1Ortho
    2. 2TERRO
    3. 3Raid

  • Searched Google, AI Overview

    “pest control brands”

    1. 1Ortho
    2. 2Raid
    3. 3Rentokil

  • Searched Google, AI Overview

    “home pest control”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Rentokil or TERRO more popular in search?

This chart shows how often people search Google for Rentokil and TERRO by name. Each line represents a brand's share of searches for all seven pest control brands we track, month by month, from English-language searches worldwide.

Rentokil and TERRO among pest control brands worldwide, by month

Share of searches by month for Rentokil, TERRO. The figures are in the table below the chart.

View monthly share of searches table
MonthRentokilTERROYatesNaprogesicRaidCombatOrtho
Oct 202550.2%20.6%18.4%10.1%0.71%0.05%0.01%
Nov 202547.8%22.2%17.6%11.8%0.56%0.06%0.01%
Dec 202549.3%22.9%14.8%12.1%0.72%0.04%<0.01%
Jan 202645.9%25.1%16.9%11.3%0.67%0.06%0.02%
Feb 202646.2%27.8%13.9%11.4%0.67%0.06%0.02%
Mar 202637.9%39.4%11.4%9.3%1.9%0.06%0.02%
Apr 202629.7%49.8%10.9%7.3%2.2%0.03%0.01%
May 202632.1%46.5%11.8%7.9%1.6%0.05%0.01%
Jun 202637.5%44.3%9.2%7.5%1.5%0.04%0.01%
Jul 202633.5%45.8%12.3%6.7%1.6%0.04%<0.01%
Aug 202634.3%46.8%10.3%6.9%1.7%0.05%0.01%
Sep 202640.8%37.3%12.2%8.2%1.3%0.06%<0.01%

How has the Rentokil and TERRO comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: TERRO took it in March 2026, Rentokil took it in September 2026.
  • Across the 12 months ending September 2026, Rentokil’s share of searches among pest control brands worldwide moved from 50.2% to 40.8%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, TERRO’s share of searches among pest control brands worldwide moved from 20.6% to 37.3%, and its estimated monthly branded searches moved from 55.3K to 124K.

How did search popularity change for pest control brands worldwide in September 2026?

2 changes

  1. In September 2026, Rentokil overtook TERRO to become the leader among pest control brands worldwide, with 40.8% of the searches.

  2. In September 2026, TERRO lost share of searches among pest control brands worldwide, from 46.8% to 37.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Rentokil’s and TERRO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rentokil

1 branded search term

  • rentokil

TERRO

2 branded search terms

  • terro
  • terro ant bait

How the Brand Demand Index is measured

Other head-to-heads among pest control brands

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