Rentokil vs Yates:Which is more popular?
In September 2026, Rentokil had more branded searches than Yates among pest control brands worldwide. Rentokil had about 135,000 branded searches, while Yates had 40,500. Rentokil made up 40.8% of all pest control brand searches we track, and Yates accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about pest control brands, Rentokil appeared in one of the four answers and Yates in none.
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Top pest control brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Rentokil was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Yates did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ortho4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
TERRO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Raid3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Rentokil1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Yates0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Naprogesic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Combat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pest control brands
4 answers
Asked ChatGPT
“Which pest control brand should I buy?”
Asked ChatGPT
“What are the best pest control brands?”
Asked ChatGPT
“What's the best pest control brand for home pest problems?”
Searched Google, AI Overview
“pest control brands”
Searched Google, AI Overview
“home pest control”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Rentokil or Yates more popular in search?
This chart shows how often people search Google for Rentokil and Yates by name. Each line represents a brand's share of searches for all seven pest control brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rentokil, Yates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rentokil | TERRO | Yates | Naprogesic | Raid | Combat | Ortho |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 20.6% | 18.4% | 10.1% | 0.71% | 0.05% | 0.01% |
| Nov 2025 | 47.8% | 22.2% | 17.6% | 11.8% | 0.56% | 0.06% | 0.01% |
| Dec 2025 | 49.3% | 22.9% | 14.8% | 12.1% | 0.72% | 0.04% | <0.01% |
| Jan 2026 | 45.9% | 25.1% | 16.9% | 11.3% | 0.67% | 0.06% | 0.02% |
| Feb 2026 | 46.2% | 27.8% | 13.9% | 11.4% | 0.67% | 0.06% | 0.02% |
| Mar 2026 | 37.9% | 39.4% | 11.4% | 9.3% | 1.9% | 0.06% | 0.02% |
| Apr 2026 | 29.7% | 49.8% | 10.9% | 7.3% | 2.2% | 0.03% | 0.01% |
| May 2026 | 32.1% | 46.5% | 11.8% | 7.9% | 1.6% | 0.05% | 0.01% |
| Jun 2026 | 37.5% | 44.3% | 9.2% | 7.5% | 1.5% | 0.04% | 0.01% |
| Jul 2026 | 33.5% | 45.8% | 12.3% | 6.7% | 1.6% | 0.04% | <0.01% |
| Aug 2026 | 34.3% | 46.8% | 10.3% | 6.9% | 1.7% | 0.05% | 0.01% |
| Sep 2026 | 40.8% | 37.3% | 12.2% | 8.2% | 1.3% | 0.06% | <0.01% |
How has the Rentokil and Yates comparison changed over the last 12 months?
3 findings
- Rentokil was ahead of Yates in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rentokil’s share of searches among pest control brands worldwide moved from 50.2% to 40.8%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Yates’ share of searches among pest control brands worldwide moved from 18.4% to 12.2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for pest control brands worldwide in September 2026?
2 changes
In September 2026, Rentokil overtook TERRO to become the leader among pest control brands worldwide, with 40.8% of the searches.
In September 2026, Yates gained share of searches among pest control brands worldwide, from 10.3% to 12.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Rentokil’s and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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