Brandwave

How popular isTERRO?

In September 2026, people searched for TERRO by name about 124,000 times worldwide, a 123.3% increase from the previous year. These searches made up 37.3% of all global pest control brand searches, placing TERRO second out of seven brands. When we asked both ChatGPT and Google AI Overviews about pest control brands, TERRO appeared in three of the four answers and was the second most recommended of the seven.

Search and AI answers in September 2026

TERRO is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. RentokilShare of searches 40.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. TERROShare of searches 37.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. YatesShare of searches 12.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. NaprogesicShare of searches 8.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. RaidShare of searches 1.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top pest control brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, TERRO was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. TERRO is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ortho1st
  2. TERRO2nd
  3. Raid3rd
  4. Rentokil4th
  5. Yates–
  6. Naprogesic–
  7. Combat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ortho4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TERRO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Raid3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rentokil1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Yates0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naprogesic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Combat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pest control brands

4 answers

  • Asked ChatGPT

    “Which pest control brand should I buy?”

    1. 1Ortho
    2. 2TERRO
    3. 3Raid

  • Asked ChatGPT

    “What are the best pest control brands?”

    1. 1Ortho
    2. 2TERRO

  • Asked ChatGPT

    “What's the best pest control brand for home pest problems?”

    1. 1Ortho
    2. 2TERRO
    3. 3Raid

  • Searched Google, AI Overview

    “pest control brands”

    1. 1Ortho
    2. 2Raid
    3. 3Rentokil

  • Searched Google, AI Overview

    “home pest control”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pest control brands compete with TERRO?

TERRO against pest control brands worldwide, by month

Share of searches by month for Rentokil, TERRO, Yates, Naprogesic. The figures are in the table below the chart.

View monthly share of searches table
MonthRentokilTERROYatesNaprogesicRaidCombatOrtho
Oct 202550.2%20.6%18.4%10.1%0.71%0.05%0.01%
Nov 202547.8%22.2%17.6%11.8%0.56%0.06%0.01%
Dec 202549.3%22.9%14.8%12.1%0.72%0.04%<0.01%
Jan 202645.9%25.1%16.9%11.3%0.67%0.06%0.02%
Feb 202646.2%27.8%13.9%11.4%0.67%0.06%0.02%
Mar 202637.9%39.4%11.4%9.3%1.9%0.06%0.02%
Apr 202629.7%49.8%10.9%7.3%2.2%0.03%0.01%
May 202632.1%46.5%11.8%7.9%1.6%0.05%0.01%
Jun 202637.5%44.3%9.2%7.5%1.5%0.04%0.01%
Jul 202633.5%45.8%12.3%6.7%1.6%0.04%<0.01%
Aug 202634.3%46.8%10.3%6.9%1.7%0.05%0.01%
Sep 202640.8%37.3%12.2%8.2%1.3%0.06%<0.01%

  1. 1.Rentokil

    40.8%

    Moved from 2nd to 1st. 135K estimated branded searches, 0% vs prior month. Share +6.5 points.

  2. 2.TERRO

    37.3%

    Moved from 1st to 2nd. 124K estimated branded searches, -33.1% vs prior month. Share -9.5 points.

  3. 3.Yates

    12.2%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.Naprogesic

    8.2%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +1.3 points.

  5. 5.Raid

    1.3%

    Held 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.3 points.

  6. 6.Combat

    0.06%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Ortho

    <0.01%

    Held 7th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare popularity between TERRO and its closest rivals

Every comparison with TERRO

5 comparisons

How has branded search demand for TERRO changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TERRO worldwide rose from 55.3K to 124K.
  • Across the 12 months ending September 2026, TERRO’s share of searches among pest control brands worldwide increased from 20.6% to 37.3%.
  • Across the 12 months ending September 2026, TERRO’s share of searches among pest control brands worldwide peaked at 49.8% in April 2026 and was lowest at 20.6% in October 2025.

How did search popularity change for pest control brands worldwide in September 2026?

6 changes

  1. In September 2026, Rentokil overtook TERRO to become the leader among pest control brands worldwide, with 40.8% of the searches.

  2. In September 2026, Yates gained share of searches among pest control brands worldwide, from 10.3% to 12.2%.

  3. In September 2026, Naprogesic gained share of searches among pest control brands worldwide, from 6.9% to 8.2%.

  4. In September 2026, TERRO lost share of searches among pest control brands worldwide, from 46.8% to 37.3%.

  5. Estimated monthly branded searches for Raid worldwide rose 131.6% over 12 measured months, from 1.9K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Combat worldwide rose 50% over 12 measured months, from 140 to 210 in September 2026.

How are TERRO’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using TERRO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • terro
  • terro ant bait

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How the Brand Demand Index is measured

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