TERRO vs Yates:Which is searched more?
In September 2026, TERRO had more branded searches than Yates among pest control brands worldwide. TERRO had about 124,000 branded searches, while Yates had 40,500. TERRO made up 37.3% of all pest control brand searches we track, and Yates accounted for 12.2%. These are worldwide searches for English-language branded terms.
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Is TERRO or Yates more popular in search?
Compare the pest control brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for TERRO, Yates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rentokil | TERRO | Yates | Naprogesic | Raid | Combat | Ortho |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 20.6% | 18.4% | 10.1% | 0.71% | 0.05% | 0.01% |
| Nov 2025 | 47.8% | 22.2% | 17.6% | 11.8% | 0.56% | 0.06% | 0.01% |
| Dec 2025 | 49.3% | 22.9% | 14.8% | 12.1% | 0.72% | 0.04% | <0.01% |
| Jan 2026 | 45.9% | 25.1% | 16.9% | 11.3% | 0.67% | 0.06% | 0.02% |
| Feb 2026 | 46.2% | 27.8% | 13.9% | 11.4% | 0.67% | 0.06% | 0.02% |
| Mar 2026 | 37.9% | 39.4% | 11.4% | 9.3% | 1.9% | 0.06% | 0.02% |
| Apr 2026 | 29.7% | 49.8% | 10.9% | 7.3% | 2.2% | 0.03% | 0.01% |
| May 2026 | 32.1% | 46.5% | 11.8% | 7.9% | 1.6% | 0.05% | 0.01% |
| Jun 2026 | 37.5% | 44.3% | 9.2% | 7.5% | 1.5% | 0.04% | 0.01% |
| Jul 2026 | 33.5% | 45.8% | 12.3% | 6.7% | 1.6% | 0.04% | <0.01% |
| Aug 2026 | 34.3% | 46.8% | 10.3% | 6.9% | 1.7% | 0.05% | 0.01% |
| Sep 2026 | 40.8% | 37.3% | 12.2% | 8.2% | 1.3% | 0.06% | <0.01% |
How has the TERRO and Yates comparison changed over the last 12 months?
3 findings
- TERRO was ahead of Yates in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, TERRO’s share of searches among pest control brands worldwide moved from 20.6% to 37.3%, and its estimated monthly branded searches moved from 55.3K to 124K.
- Across the 12 months ending September 2026, Yates’ share of searches among pest control brands worldwide moved from 18.4% to 12.2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for pest control brands worldwide in September 2026?
3 changes
In September 2026, Rentokil overtook TERRO to become the leader among pest control brands worldwide, with 40.8% of the searches.
In September 2026, Yates gained share of searches among pest control brands worldwide, from 10.3% to 12.2%.
In September 2026, TERRO lost share of searches among pest control brands worldwide, from 46.8% to 37.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using TERRO’s and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pest control brands
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