Raid vs TERRO:Which is more popular?
In September 2026, TERRO had more branded searches than Raid among pest control brands worldwide. TERRO had about 124,000 branded searches, while Raid had 4,400. TERRO made up 37.3% of all pest control brand searches we track, and Raid accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about pest control brands, Raid and TERRO each appeared in three of the four answers. TERRO was mentioned before Raid in three out of four answers.
Who do people search for more?
TERRO, about 28 searches for every 1 for Raid
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
TERRO, named ahead of Raid in 3 of 4 answers
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Top pest control brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Raid was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. TERRO was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. TERRO was listed before Raid in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ortho4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- TERRO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Raid3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Rentokil1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Yates0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Naprogesic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Combat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pest control brands
4 answers
Asked ChatGPT
“Which pest control brand should I buy?”
Asked ChatGPT
“What are the best pest control brands?”
Asked ChatGPT
“What's the best pest control brand for home pest problems?”
Searched Google, AI Overview
“pest control brands”
Searched Google, AI Overview
“home pest control”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Raid or TERRO more popular in search?
This chart shows how often people search Google for Raid and TERRO by name. Each line represents a brand's share of searches for all seven pest control brands we track, month by month, from English-language searches worldwide.
Share of searches by month for TERRO, Raid. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rentokil | TERRO | Yates | Naprogesic | Raid | Combat | Ortho |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 20.6% | 18.4% | 10.1% | 0.71% | 0.05% | 0.01% |
| Nov 2025 | 47.8% | 22.2% | 17.6% | 11.8% | 0.56% | 0.06% | 0.01% |
| Dec 2025 | 49.3% | 22.9% | 14.8% | 12.1% | 0.72% | 0.04% | <0.01% |
| Jan 2026 | 45.9% | 25.1% | 16.9% | 11.3% | 0.67% | 0.06% | 0.02% |
| Feb 2026 | 46.2% | 27.8% | 13.9% | 11.4% | 0.67% | 0.06% | 0.02% |
| Mar 2026 | 37.9% | 39.4% | 11.4% | 9.3% | 1.9% | 0.06% | 0.02% |
| Apr 2026 | 29.7% | 49.8% | 10.9% | 7.3% | 2.2% | 0.03% | 0.01% |
| May 2026 | 32.1% | 46.5% | 11.8% | 7.9% | 1.6% | 0.05% | 0.01% |
| Jun 2026 | 37.5% | 44.3% | 9.2% | 7.5% | 1.5% | 0.04% | 0.01% |
| Jul 2026 | 33.5% | 45.8% | 12.3% | 6.7% | 1.6% | 0.04% | <0.01% |
| Aug 2026 | 34.3% | 46.8% | 10.3% | 6.9% | 1.7% | 0.05% | 0.01% |
| Sep 2026 | 40.8% | 37.3% | 12.2% | 8.2% | 1.3% | 0.06% | <0.01% |
How has the Raid and TERRO comparison changed over the last 12 months?
3 findings
- TERRO was ahead of Raid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Raid’s share of searches among pest control brands worldwide moved from 0.71% to 1.3%, and its estimated monthly branded searches moved from 1.9K to 4.4K.
- Across the 12 months ending September 2026, TERRO’s share of searches among pest control brands worldwide moved from 20.6% to 37.3%, and its estimated monthly branded searches moved from 55.3K to 124K.
How did search popularity change for pest control brands worldwide in September 2026?
3 changes
In September 2026, Rentokil overtook TERRO to become the leader among pest control brands worldwide, with 40.8% of the searches.
In September 2026, TERRO lost share of searches among pest control brands worldwide, from 46.8% to 37.3%.
Estimated monthly branded searches for Raid worldwide rose 131.6% over 12 measured months, from 1.9K to 4.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Raid’s and TERRO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pest control brands
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