Brandwave

Combat vs TERRO:Which is more popular?

In September 2026, TERRO had more branded searches than Combat among pest control brands worldwide. TERRO had about 124,000 branded searches, while Combat had 210. TERRO made up 37.3% of all pest control brand searches we track, and Combat accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about pest control brands, TERRO appeared in three of the four answers and Combat in none.

Among pest control brands worldwide in September 2026

Who do people search for more?

TERRO, about 588 searches for every 1 for Combat

TERRO 124K searchesCombat 210 searches

Who does AI mention more?

TERRO, mentioned in 3 of 4 answers, Combat in 0

TERRO in 3 of 4Combat in 0 of 4

Who does AI recommend more?

TERRO, the only one of the two named

TERRO first in 3Combat never named

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Top pest control brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, TERRO was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Combat did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ortho1st
  2. TERRO2nd
  3. Raid3rd
  4. Rentokil4th
  5. Yates–
  6. Naprogesic–
  7. Combat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ortho4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TERRO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Raid3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rentokil1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Yates0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naprogesic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Combat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pest control brands

4 answers

  • Asked ChatGPT

    “Which pest control brand should I buy?”

    1. 1Ortho
    2. 2TERRO
    3. 3Raid

  • Asked ChatGPT

    “What are the best pest control brands?”

    1. 1Ortho
    2. 2TERRO

  • Asked ChatGPT

    “What's the best pest control brand for home pest problems?”

    1. 1Ortho
    2. 2TERRO
    3. 3Raid

  • Searched Google, AI Overview

    “pest control brands”

    1. 1Ortho
    2. 2Raid
    3. 3Rentokil

  • Searched Google, AI Overview

    “home pest control”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Combat or TERRO more popular in search?

This chart shows how often people search Google for Combat and TERRO by name. Each line represents a brand's share of searches for all seven pest control brands we track, month by month, from English-language searches worldwide.

Combat and TERRO among pest control brands worldwide, by month

Share of searches by month for TERRO, Combat. The figures are in the table below the chart.

View monthly share of searches table
MonthRentokilTERROYatesNaprogesicRaidCombatOrtho
Oct 202550.2%20.6%18.4%10.1%0.71%0.05%0.01%
Nov 202547.8%22.2%17.6%11.8%0.56%0.06%0.01%
Dec 202549.3%22.9%14.8%12.1%0.72%0.04%<0.01%
Jan 202645.9%25.1%16.9%11.3%0.67%0.06%0.02%
Feb 202646.2%27.8%13.9%11.4%0.67%0.06%0.02%
Mar 202637.9%39.4%11.4%9.3%1.9%0.06%0.02%
Apr 202629.7%49.8%10.9%7.3%2.2%0.03%0.01%
May 202632.1%46.5%11.8%7.9%1.6%0.05%0.01%
Jun 202637.5%44.3%9.2%7.5%1.5%0.04%0.01%
Jul 202633.5%45.8%12.3%6.7%1.6%0.04%<0.01%
Aug 202634.3%46.8%10.3%6.9%1.7%0.05%0.01%
Sep 202640.8%37.3%12.2%8.2%1.3%0.06%<0.01%

How has the Combat and TERRO comparison changed over the last 12 months?

3 findings
  • TERRO was ahead of Combat in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Combat’s share of searches among pest control brands worldwide moved from 0.05% to 0.06%, and its estimated monthly branded searches moved from 140 to 210.
  • Across the 12 months ending September 2026, TERRO’s share of searches among pest control brands worldwide moved from 20.6% to 37.3%, and its estimated monthly branded searches moved from 55.3K to 124K.

How did search popularity change for pest control brands worldwide in September 2026?

3 changes

  1. In September 2026, Rentokil overtook TERRO to become the leader among pest control brands worldwide, with 40.8% of the searches.

  2. In September 2026, TERRO lost share of searches among pest control brands worldwide, from 46.8% to 37.3%.

  3. Estimated monthly branded searches for Combat worldwide rose 50% over 12 measured months, from 140 to 210 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Combat’s and TERRO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Combat

1 branded search term

  • combat pest

TERRO

2 branded search terms

  • terro
  • terro ant bait

How the Brand Demand Index is measured

Other head-to-heads among pest control brands

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