Raid vs Rentokil:Which is searched more?
In August 2026, Rentokil had more branded searches than Raid among pest control brands worldwide. Rentokil was estimated to have 135K branded searches compared to Raid’s 6.6K, and held a 64.5% Share of Search versus Raid’s 3.2%. These are worldwide searches for English-language branded terms.
Follow Raid vs Rentokil and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Raid or Rentokil?
Compare the pest control brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rentokil, Raid. The figures are in the table below the chart.
View monthly share of search table
| Month | Rentokil | Raid |
|---|---|---|
| Oct 2025 | 63.2% | 0.89% |
| Nov 2025 | 61.4% | 0.73% |
| Dec 2025 | 64% | 0.93% |
| Jan 2026 | 61.3% | 0.89% |
| Feb 2026 | 64% | 0.93% |
| Mar 2026 | 62.6% | 3.1% |
| Apr 2026 | 59.2% | 4.4% |
| May 2026 | 60% | 2.9% |
| Jun 2026 | 67.2% | 2.7% |
| Jul 2026 | 61.8% | 3% |
| Aug 2026 | 64.5% | 3.2% |
| Sep 2026 | — | — |
How has the Raid and Rentokil comparison changed over the last 12 months?
3 findings
- Rentokil was ahead of Raid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Raid’s estimated Share of Search among pest control brands worldwide moved from 0.89% to 3.2%, and its estimated monthly branded searches moved from 1.9K to 6.6K.
- Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among pest control brands worldwide moved from 63.2% to 64.5%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for pest control brands worldwide in August 2026?
2 changes
In August 2026, Rentokil gained estimated Share of Search among pest control brands worldwide, from 61.8% to 64.5%.
Estimated monthly branded searches for Raid worldwide rose 247.4% over 11 measured months, from 1.9K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Raid’s and Rentokil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.