Rentokil vs Yates:Which is more popular by branded search?
In August 2026, Rentokil had more branded searches than Yates among pest control brands worldwide. Rentokil was estimated to have 135K branded searches compared to Yates’ 40.5K, and held a 64.5% Share of Search versus Yates’ 19.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rentokil or Yates?
Compare the pest control brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rentokil, Yates. The figures are in the table below the chart.
View monthly share of search table
| Month | Rentokil | Yates | Naprogesic | Raid | Combat | Ortho |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 23.2% | 12.7% | 0.89% | 0.07% | 0.01% |
| Nov 2025 | 61.4% | 22.6% | 15.1% | 0.73% | 0.08% | 0.02% |
| Dec 2025 | 64% | 19.3% | 15.8% | 0.93% | 0.05% | 0.01% |
| Jan 2026 | 61.3% | 22.6% | 15.1% | 0.89% | 0.08% | 0.02% |
| Feb 2026 | 64% | 19.2% | 15.8% | 0.93% | 0.08% | 0.02% |
| Mar 2026 | 62.6% | 18.8% | 15.4% | 3.1% | 0.1% | 0.04% |
| Apr 2026 | 59.2% | 21.8% | 14.6% | 4.4% | 0.06% | 0.03% |
| May 2026 | 60% | 22.1% | 14.8% | 2.9% | 0.09% | 0.03% |
| Jun 2026 | 67.2% | 16.5% | 13.5% | 2.7% | 0.07% | 0.02% |
| Jul 2026 | 61.8% | 22.7% | 12.4% | 3% | 0.08% | 0.01% |
| Aug 2026 | 64.5% | 19.3% | 12.9% | 3.2% | 0.1% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Rentokil and Yates comparison changed over the last 12 months?
3 findings
- Rentokil was ahead of Yates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among pest control brands worldwide moved from 63.2% to 64.5%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Yates’ estimated Share of Search among pest control brands worldwide moved from 23.2% to 19.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for pest control brands worldwide in August 2026?
2 changes
In August 2026, Rentokil gained estimated Share of Search among pest control brands worldwide, from 61.8% to 64.5%.
In August 2026, Yates lost estimated Share of Search among pest control brands worldwide, from 22.7% to 19.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Rentokil’s and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.