Brandwave

How popular isYates in search?

In August 2026, there were an estimated 40.5K branded searches for Yates worldwide which is down 18.2% over the last 11 months. Yates holds 32.6% estimated Share of Search among seeds brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thompson & Morgan39.8%
  2. Yates32.6%
  3. Kings Seeds14.6%
  4. Suttons8%
  5. Mr Fothergill's4.3%
  6. Johnsons0.71%
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Which seeds brands compete with Yates?

Yates against seeds brands worldwide, by month

Share of Search by month for Thompson & Morgan, Yates, Kings Seeds, Suttons, Mr Fothergill's. The figures are in the table below the chart.

View monthly share of search table
MonthThompson & MorganYatesKings SeedsSuttonsMr Fothergill'sJohnsons
Oct 202533.6%41.1%12.3%6.7%5.5%0.73%
Nov 202533.7%41.2%12.3%6.7%5.5%0.6%
Dec 202536.6%36.6%11%9%6%0.8%
Jan 202634.2%28%12.5%18.7%5.6%0.9%
Feb 202647.2%21.1%9.4%17.3%4.2%0.83%
Mar 202659.3%14.5%6.5%14.5%4.4%0.7%
Apr 202660.2%18.1%5.4%12.1%3.6%0.58%
May 202659.1%21.8%4.4%9.7%4.4%0.7%
Jun 202652.1%28.5%7%7%4.7%0.76%
Jul 202640.7%40.7%8.1%5.4%4.4%0.59%
Aug 202639.8%32.6%14.6%8%4.3%0.71%
Sep 2026——————

  1. 1.Thompson & Morgan

    39.8%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Yates

    32.6%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -8.1 points.

  3. 3.Kings Seeds

    14.6%

    Held 3rd. 18.1K estimated branded searches, +82.8% vs prior month. Share +6.4 points.

  4. 4.Suttons

    8%

    Held 4th. 9.9K estimated branded searches, +50% vs prior month. Share +2.5 points.

  5. 5.Mr Fothergill's

    4.3%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Johnsons

    0.71%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between Yates and its closest rivals

How has branded search demand for Yates changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yates worldwide fell from 49.5K to 40.5K.
  • Across the 11 months ending August 2026, Yates’ estimated Share of Search among seeds brands worldwide decreased from 41.1% to 32.6%.
  • Across the 11 months ending August 2026, Yates’ estimated Share of Search among seeds brands worldwide peaked at 41.2% in November 2025 and was lowest at 14.5% in March 2026.
  • Across the 11 months ending August 2026, Yates fell from 1st to 2nd among seeds brands worldwide.

How did search popularity change for seeds brands worldwide in August 2026?

  1. In August 2026, Kings Seeds gained estimated Share of Search among seeds brands worldwide, from 8.1% to 14.6%.

  2. In August 2026, Suttons gained estimated Share of Search among seeds brands worldwide, from 5.4% to 8%.

  3. In August 2026, Yates lost estimated Share of Search among seeds brands worldwide, from 40.7% to 32.6%.

  4. In August 2026, Thompson & Morgan lost estimated Share of Search among seeds brands worldwide, from 40.7% to 39.8%.

  5. Estimated monthly branded searches for Mr Fothergill's worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

Where does Yates compete?

Yates is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Weed killer brands3rd of 69.3%Show ranking
Lawn fertiliser brands3rd of 512.3%Show ranking
Compost brands2nd of 512.4%Show ranking
Pest control brands2nd of 619.3%Show ranking
Seeds brands2nd of 632.6%Shown above
Plant food brands2nd of 535.9%Show ranking

How is Yates measured?

Brandwave collects information about searches that people make online using Yates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yates

Do you work for Yates? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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