Brandwave

Seeds brands:Which brands are most popular in search?

In August 2026, Thompson & Morgan was the most searched among seeds brands worldwide, with an estimated 49.5K branded searches and 39.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thompson & Morgan39.8%
  2. Yates32.6%
  3. Kings Seeds14.6%
  4. Suttons8%
  5. Mr Fothergill's4.3%
  6. Johnsons0.71%

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Share of SearchLeaderboard

Compare the seeds brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among seeds brands worldwide, by month

Share of Search by month for Thompson & Morgan, Yates, Kings Seeds, Suttons, Mr Fothergill's. The figures are in the table below the chart.

View monthly share of search table
MonthThompson & MorganYatesKings SeedsSuttonsMr Fothergill'sJohnsons
Oct 202533.6%41.1%12.3%6.7%5.5%0.73%
Nov 202533.7%41.2%12.3%6.7%5.5%0.6%
Dec 202536.6%36.6%11%9%6%0.8%
Jan 202634.2%28%12.5%18.7%5.6%0.9%
Feb 202647.2%21.1%9.4%17.3%4.2%0.83%
Mar 202659.3%14.5%6.5%14.5%4.4%0.7%
Apr 202660.2%18.1%5.4%12.1%3.6%0.58%
May 202659.1%21.8%4.4%9.7%4.4%0.7%
Jun 202652.1%28.5%7%7%4.7%0.76%
Jul 202640.7%40.7%8.1%5.4%4.4%0.59%
Aug 202639.8%32.6%14.6%8%4.3%0.71%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Thompson & Morgan

    39.8%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Yates

    32.6%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -8.1 points.

  3. 3.Kings Seeds

    14.6%

    Held 3rd. 18.1K estimated branded searches, +82.8% vs prior month. Share +6.4 points.

  4. 4.Suttons

    8%

    Held 4th. 9.9K estimated branded searches, +50% vs prior month. Share +2.5 points.

  5. 5.Mr Fothergill's

    4.3%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Johnsons

    0.71%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among seeds brands worldwide?

In August 2026, Thompson & Morgan was the most searched among seeds brands worldwide, with an estimated 49.5K branded searches and 39.8% estimated Share of Search within this set. Yates is in 2nd place, 7.2 percentage points behind at 32.6% Share of Search.

Global seeds brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Thompson & Morgan33.6% → 39.8%60.2%Apr 202633.6%Oct 20252nd → 1st
Yates41.1% → 32.6%41.2%Nov 202514.5%Mar 20261st → 2nd
Kings Seeds12.3% → 14.6%14.6%Aug 20264.4%May 20263rd
Suttons6.7% → 8%18.7%Jan 20265.4%Jul 20264th
Mr Fothergill's5.5% → 4.3%6%Dec 20253.6%Apr 20265th
Johnsons0.73% → 0.71%0.9%Jan 20260.58%Apr 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among seeds brands worldwide increased from 33.6% to 39.8%.
  • Across the 11 months ending August 2026, Yates’ estimated Share of Search among seeds brands worldwide decreased from 41.1% to 32.6%.
  • Across the 11 months ending August 2026, Kings Seeds’ estimated Share of Search among seeds brands worldwide increased from 12.3% to 14.6%.
  • Across the 11 months ending August 2026, Suttons’ estimated Share of Search among seeds brands worldwide increased from 6.7% to 8%.
  • Across the 11 months ending August 2026, Mr Fothergill's’ estimated Share of Search among seeds brands worldwide decreased from 5.5% to 4.3%.
  • Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among seeds brands worldwide peaked at 60.2% in April 2026 and was lowest at 33.6% in October 2025.
  • Across the 11 months ending August 2026, Yates’ estimated Share of Search among seeds brands worldwide peaked at 41.2% in November 2025 and was lowest at 14.5% in March 2026.
  • Across the 11 months ending August 2026, Kings Seeds’ estimated Share of Search among seeds brands worldwide peaked at 14.6% in August 2026 and was lowest at 4.4% in May 2026.
  • Across the 11 months ending August 2026, Suttons’ estimated Share of Search among seeds brands worldwide peaked at 18.7% in January 2026 and was lowest at 5.4% in July 2026.
  • Across the 11 months ending August 2026, Mr Fothergill's’ estimated Share of Search among seeds brands worldwide peaked at 6% in December 2025 and was lowest at 3.6% in April 2026.
  • Across the 11 months ending August 2026, Thompson & Morgan rose from 2nd to 1st among seeds brands worldwide.
  • Across the 11 months ending August 2026, Yates fell from 1st to 2nd among seeds brands worldwide.
  • Across the 11 months ending August 2026, Johnsons held steady: its estimated Share of Search among seeds brands worldwide moved less than 0.5 percentage points.

How did search popularity change for seeds brands worldwide in August 2026?

  1. In August 2026, Kings Seeds gained estimated Share of Search among seeds brands worldwide, from 8.1% to 14.6%.

  2. In August 2026, Suttons gained estimated Share of Search among seeds brands worldwide, from 5.4% to 8%.

  3. In August 2026, Yates lost estimated Share of Search among seeds brands worldwide, from 40.7% to 32.6%.

  4. In August 2026, Thompson & Morgan lost estimated Share of Search among seeds brands worldwide, from 40.7% to 39.8%.

  5. Estimated monthly branded searches for Mr Fothergill's worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

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