Brandwave

How popular isMr Fothergill's in search?

In August 2026, there were an estimated 5.4K branded searches for Mr Fothergill's worldwide which is down 18.2% over the last 11 months. Mr Fothergill's holds 4.3% estimated Share of Search among seeds brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thompson & Morgan39.8%
  2. Yates32.6%
  3. Kings Seeds14.6%
  4. Suttons8%
  5. Mr Fothergill's4.3%
  6. Johnsons0.71%
Mr Fothergill's website (opens in a new tab)

Follow Mr Fothergill's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which seeds brands compete with Mr Fothergill's?

Mr Fothergill's against seeds brands worldwide, by month

Share of Search by month for Thompson & Morgan, Yates, Kings Seeds, Suttons, Mr Fothergill's. The figures are in the table below the chart.

View monthly share of search table
MonthThompson & MorganYatesKings SeedsSuttonsMr Fothergill'sJohnsons
Oct 202533.6%41.1%12.3%6.7%5.5%0.73%
Nov 202533.7%41.2%12.3%6.7%5.5%0.6%
Dec 202536.6%36.6%11%9%6%0.8%
Jan 202634.2%28%12.5%18.7%5.6%0.9%
Feb 202647.2%21.1%9.4%17.3%4.2%0.83%
Mar 202659.3%14.5%6.5%14.5%4.4%0.7%
Apr 202660.2%18.1%5.4%12.1%3.6%0.58%
May 202659.1%21.8%4.4%9.7%4.4%0.7%
Jun 202652.1%28.5%7%7%4.7%0.76%
Jul 202640.7%40.7%8.1%5.4%4.4%0.59%
Aug 202639.8%32.6%14.6%8%4.3%0.71%
Sep 2026——————

  1. 1.Thompson & Morgan

    39.8%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Yates

    32.6%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -8.1 points.

  3. 3.Kings Seeds

    14.6%

    Held 3rd. 18.1K estimated branded searches, +82.8% vs prior month. Share +6.4 points.

  4. 4.Suttons

    8%

    Held 4th. 9.9K estimated branded searches, +50% vs prior month. Share +2.5 points.

  5. 5.Mr Fothergill's

    4.3%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Johnsons

    0.71%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between Mr Fothergill's and its closest rivals

How has branded search demand for Mr Fothergill's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mr Fothergill's worldwide fell from 6.6K to 5.4K.
  • Across the 11 months ending August 2026, Mr Fothergill's’ estimated Share of Search among seeds brands worldwide decreased from 5.5% to 4.3%.
  • Across the 11 months ending August 2026, Mr Fothergill's’ estimated Share of Search among seeds brands worldwide peaked at 6% in December 2025 and was lowest at 3.6% in April 2026.

How did search popularity change for seeds brands worldwide in August 2026?

  1. In August 2026, Kings Seeds gained estimated Share of Search among seeds brands worldwide, from 8.1% to 14.6%.

  2. In August 2026, Suttons gained estimated Share of Search among seeds brands worldwide, from 5.4% to 8%.

  3. In August 2026, Yates lost estimated Share of Search among seeds brands worldwide, from 40.7% to 32.6%.

  4. In August 2026, Thompson & Morgan lost estimated Share of Search among seeds brands worldwide, from 40.7% to 39.8%.

  5. Estimated monthly branded searches for Mr Fothergill's worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

How is Mr Fothergill's measured?

Brandwave collects information about searches that people make online using Mr Fothergill's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mr fothergills

Do you work for Mr Fothergill's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Mr Fothergill's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free