Brandwave

How popular isJohnsons in search?

In August 2026, there were an estimated 880 branded searches for Johnsons worldwide which held steady over the last 11 months. Johnsons holds 0.71% estimated Share of Search among seeds brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thompson & Morgan39.8%
  2. Yates32.6%
  3. Kings Seeds14.6%
  4. Suttons8%
  5. Mr Fothergill's4.3%
  6. Johnsons0.71%
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Which seeds brands compete with Johnsons?

Johnsons against seeds brands worldwide, by month

Share of Search by month for Thompson & Morgan, Yates, Kings Seeds, Suttons, Mr Fothergill's, Johnsons. The figures are in the table below the chart.

View monthly share of search table
MonthThompson & MorganYatesKings SeedsSuttonsMr Fothergill'sJohnsons
Oct 202533.6%41.1%12.3%6.7%5.5%0.73%
Nov 202533.7%41.2%12.3%6.7%5.5%0.6%
Dec 202536.6%36.6%11%9%6%0.8%
Jan 202634.2%28%12.5%18.7%5.6%0.9%
Feb 202647.2%21.1%9.4%17.3%4.2%0.83%
Mar 202659.3%14.5%6.5%14.5%4.4%0.7%
Apr 202660.2%18.1%5.4%12.1%3.6%0.58%
May 202659.1%21.8%4.4%9.7%4.4%0.7%
Jun 202652.1%28.5%7%7%4.7%0.76%
Jul 202640.7%40.7%8.1%5.4%4.4%0.59%
Aug 202639.8%32.6%14.6%8%4.3%0.71%
Sep 2026——————

  1. 1.Thompson & Morgan

    39.8%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Yates

    32.6%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -8.1 points.

  3. 3.Kings Seeds

    14.6%

    Held 3rd. 18.1K estimated branded searches, +82.8% vs prior month. Share +6.4 points.

  4. 4.Suttons

    8%

    Held 4th. 9.9K estimated branded searches, +50% vs prior month. Share +2.5 points.

  5. 5.Mr Fothergill's

    4.3%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Johnsons

    0.71%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between Johnsons and its closest rivals

How has branded search demand for Johnsons changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Johnsons worldwide held steady at 880.
  • Across the 11 months ending August 2026, Johnsons’ estimated Share of Search among seeds brands worldwide held steady, from 0.73% to 0.71%.

How did search popularity change for seeds brands worldwide in August 2026?

  1. In August 2026, Kings Seeds gained estimated Share of Search among seeds brands worldwide, from 8.1% to 14.6%.

  2. In August 2026, Suttons gained estimated Share of Search among seeds brands worldwide, from 5.4% to 8%.

  3. In August 2026, Yates lost estimated Share of Search among seeds brands worldwide, from 40.7% to 32.6%.

  4. In August 2026, Thompson & Morgan lost estimated Share of Search among seeds brands worldwide, from 40.7% to 39.8%.

  5. Estimated monthly branded searches for Mr Fothergill's worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

How is Johnsons measured?

Brandwave collects information about searches that people make online using Johnsons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • johnsons seeds

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How the Brand Demand Index is measured

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