Brandwave

How popular isSuttons in search?

In August 2026, there were an estimated 9.9K branded searches for Suttons worldwide which is up 22.2% over the last 11 months. Suttons holds 8% estimated Share of Search among seeds brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thompson & Morgan39.8%
  2. Yates32.6%
  3. Kings Seeds14.6%
  4. Suttons8%
  5. Mr Fothergill's4.3%
  6. Johnsons0.71%
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Which seeds brands compete with Suttons?

Suttons against seeds brands worldwide, by month

Share of Search by month for Thompson & Morgan, Yates, Kings Seeds, Suttons, Mr Fothergill's. The figures are in the table below the chart.

View monthly share of search table
MonthThompson & MorganYatesKings SeedsSuttonsMr Fothergill'sJohnsons
Oct 202533.6%41.1%12.3%6.7%5.5%0.73%
Nov 202533.7%41.2%12.3%6.7%5.5%0.6%
Dec 202536.6%36.6%11%9%6%0.8%
Jan 202634.2%28%12.5%18.7%5.6%0.9%
Feb 202647.2%21.1%9.4%17.3%4.2%0.83%
Mar 202659.3%14.5%6.5%14.5%4.4%0.7%
Apr 202660.2%18.1%5.4%12.1%3.6%0.58%
May 202659.1%21.8%4.4%9.7%4.4%0.7%
Jun 202652.1%28.5%7%7%4.7%0.76%
Jul 202640.7%40.7%8.1%5.4%4.4%0.59%
Aug 202639.8%32.6%14.6%8%4.3%0.71%
Sep 2026——————

  1. 1.Thompson & Morgan

    39.8%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Yates

    32.6%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -8.1 points.

  3. 3.Kings Seeds

    14.6%

    Held 3rd. 18.1K estimated branded searches, +82.8% vs prior month. Share +6.4 points.

  4. 4.Suttons

    8%

    Held 4th. 9.9K estimated branded searches, +50% vs prior month. Share +2.5 points.

  5. 5.Mr Fothergill's

    4.3%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Johnsons

    0.71%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between Suttons and its closest rivals

How has branded search demand for Suttons changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Suttons worldwide rose from 8.1K to 9.9K.
  • Across the 11 months ending August 2026, Suttons’ estimated Share of Search among seeds brands worldwide increased from 6.7% to 8%.
  • Across the 11 months ending August 2026, Suttons’ estimated Share of Search among seeds brands worldwide peaked at 18.7% in January 2026 and was lowest at 5.4% in July 2026.

How did search popularity change for seeds brands worldwide in August 2026?

  1. In August 2026, Kings Seeds gained estimated Share of Search among seeds brands worldwide, from 8.1% to 14.6%.

  2. In August 2026, Suttons gained estimated Share of Search among seeds brands worldwide, from 5.4% to 8%.

  3. In August 2026, Yates lost estimated Share of Search among seeds brands worldwide, from 40.7% to 32.6%.

  4. In August 2026, Thompson & Morgan lost estimated Share of Search among seeds brands worldwide, from 40.7% to 39.8%.

  5. Estimated monthly branded searches for Mr Fothergill's worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

Where does Suttons compete?

Suttons is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden fleece brands3rd of 63.2%Show ranking
Garden netting brands3rd of 63.2%Show ranking
Seeds brands4th of 68%Shown above
Plant cane brands2nd of 615.6%Show ranking
Weed control fabric brands2nd of 625.8%Show ranking

How is Suttons measured?

Brandwave collects information about searches that people make online using Suttons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • suttons seeds

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How the Brand Demand Index is measured

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