Kings Seeds vs Suttons:Which is more popular by branded search?
In August 2026, Kings Seeds had more branded searches than Suttons among seeds brands worldwide. Kings Seeds was estimated to have 18.1K branded searches compared to Suttons’ 9.9K, and held a 14.6% Share of Search versus Suttons’ 8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kings Seeds or Suttons?
Compare the seeds brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kings Seeds, Suttons. The figures are in the table below the chart.
View monthly share of search table
| Month | Thompson & Morgan | Yates | Kings Seeds | Suttons | Mr Fothergill's | Johnsons |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 41.1% | 12.3% | 6.7% | 5.5% | 0.73% |
| Nov 2025 | 33.7% | 41.2% | 12.3% | 6.7% | 5.5% | 0.6% |
| Dec 2025 | 36.6% | 36.6% | 11% | 9% | 6% | 0.8% |
| Jan 2026 | 34.2% | 28% | 12.5% | 18.7% | 5.6% | 0.9% |
| Feb 2026 | 47.2% | 21.1% | 9.4% | 17.3% | 4.2% | 0.83% |
| Mar 2026 | 59.3% | 14.5% | 6.5% | 14.5% | 4.4% | 0.7% |
| Apr 2026 | 60.2% | 18.1% | 5.4% | 12.1% | 3.6% | 0.58% |
| May 2026 | 59.1% | 21.8% | 4.4% | 9.7% | 4.4% | 0.7% |
| Jun 2026 | 52.1% | 28.5% | 7% | 7% | 4.7% | 0.76% |
| Jul 2026 | 40.7% | 40.7% | 8.1% | 5.4% | 4.4% | 0.59% |
| Aug 2026 | 39.8% | 32.6% | 14.6% | 8% | 4.3% | 0.71% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kings Seeds and Suttons comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Suttons took it in January 2026, Kings Seeds took it in July 2026.
- Across the 11 months ending August 2026, Kings Seeds’ estimated Share of Search among seeds brands worldwide moved from 12.3% to 14.6%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 11 months ending August 2026, Suttons’ estimated Share of Search among seeds brands worldwide moved from 6.7% to 8%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for seeds brands worldwide in August 2026?
2 changes
In August 2026, Kings Seeds gained estimated Share of Search among seeds brands worldwide, from 8.1% to 14.6%.
In August 2026, Suttons gained estimated Share of Search among seeds brands worldwide, from 5.4% to 8%.
How each brand is measured
Brandwave collects information about searches that people make online using Kings Seeds’ and Suttons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kings Seeds
1 branded search term
- kings seeds
Suttons
1 branded search term
- suttons seeds
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.