Burpee vs Suttons:Which is more popular?
In September 2026, Burpee had more branded searches than Suttons among seeds brands worldwide. Burpee had about 33,100 branded searches, while Suttons had 12,100. Burpee made up 11.7% of all seeds brand searches we track, and Suttons accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about seeds brands, Burpee appeared in three of the five answers and Suttons in none.
Who do people search for more?
Burpee, about 3 searches for every 1 for Suttons
Who does AI mention more?
Burpee, mentioned in 3 of 5 answers, Suttons in 0
Who does AI recommend more?
Burpee, the only one of the two named
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Top seeds brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Burpee was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Suttons did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Johnny’s Selected Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Botanical Interests4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Baker Creek Heirloom Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burpee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
High Mowing Organic Seeds3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Seed Savers Exchange2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Thompson & Morgan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kings Seeds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suttons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about seeds brands
5 answers
Asked ChatGPT
“Which seeds brand should I buy?”
Asked ChatGPT
“What are the best seeds brands?”
Asked ChatGPT
“What's the best seeds brand for home garden?”
Searched Google, AI Overview
“seeds for garden”
Searched Google, AI Overview
“seed brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Burpee or Suttons more popular in search?
This chart shows how often people search Google for Burpee and Suttons by name. Each line represents a brand's share of searches for all 12 seeds brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Burpee, Suttons. The figures are in the table below the chart.
View monthly share of searches table
| Month | Johnny’s Selected Seeds | Thompson & Morgan | Yates | Burpee | Botanical Interests | Kings Seeds | Seed Savers Exchange | Suttons | Baker Creek Heirloom Seeds | High Mowing Organic Seeds | Mr Fothergill's | Johnsons |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 17.2% | 18.9% | 10.4% | 4.6% | 5.7% | 4.6% | 3.1% | 6.9% | 2.5% | 2.5% | 0.34% |
| Nov 2025 | 26.3% | 16.3% | 17.6% | 9.7% | 5.3% | 5.3% | 5.3% | 2.9% | 5.3% | 3.5% | 2.3% | 0.26% |
| Dec 2025 | 28.5% | 11.8% | 12.7% | 15.6% | 5.7% | 3.8% | 5.7% | 3.1% | 7% | 3.8% | 2.1% | 0.28% |
| Jan 2026 | 31.9% | 10.6% | 7.8% | 17.5% | 6.4% | 3.5% | 5.2% | 5.2% | 6.4% | 3.5% | 1.6% | 0.25% |
| Feb 2026 | 26.7% | 14.4% | 6.5% | 21.7% | 5.4% | 2.9% | 5.4% | 5.4% | 6.5% | 3.6% | 1.3% | 0.26% |
| Mar 2026 | 27% | 20% | 5.4% | 18% | 4.4% | 2.4% | 3.6% | 5.4% | 8.1% | 3.6% | 1.6% | 0.26% |
| Apr 2026 | 21.2% | 27.9% | 7.8% | 17.4% | 4.3% | 2.3% | 3.5% | 5.2% | 6.4% | 2.3% | 1.6% | 0.25% |
| May 2026 | 21.8% | 28.5% | 9.8% | 14.6% | 4.4% | 2% | 3.6% | 4.4% | 6.5% | 2.4% | 2% | 0.31% |
| Jun 2026 | 25.6% | 22.8% | 11.5% | 14% | 6.3% | 2.8% | 3.4% | 2.8% | 6.3% | 2.3% | 1.9% | 0.3% |
| Jul 2026 | 29.5% | 17.6% | 16.2% | 10.8% | 5.9% | 3.2% | 3.2% | 2.2% | 7.2% | 2.2% | 1.8% | 0.23% |
| Aug 2026 | 27.4% | 16.3% | 12.3% | 12.3% | 6.7% | 5.5% | 6.7% | 3% | 5.5% | 2.5% | 1.6% | 0.27% |
| Sep 2026 | 26.2% | 19.4% | 14.3% | 11.7% | 6.4% | 5.2% | 4.3% | 4.3% | 3.5% | 2.3% | 1.9% | 0.31% |
How has the Burpee and Suttons comparison changed over the last 12 months?
3 findings
- Burpee was ahead of Suttons in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burpee’s share of searches among seeds brands worldwide moved from 10.4% to 11.7%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Suttons’ share of searches among seeds brands worldwide moved from 3.1% to 4.3%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
How did search popularity change for seeds brands worldwide in September 2026?
3 changes
In September 2026, Yates overtook Burpee to rank 3rd among seeds brands worldwide, with 14.3% of the searches.
In September 2026, Suttons overtook Baker Creek Heirloom Seeds to rank 8th among seeds brands worldwide, with 4.3% of the searches.
In September 2026, Burpee lost share of searches among seeds brands worldwide, from 12.3% to 11.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Burpee’s and Suttons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among seeds brands
- Johnny’s Selected Seeds vs Thompson & Morgan: compare popularity
- Johnny’s Selected Seeds vs Yates: compare popularity
- Johnny’s Selected Seeds vs Burpee: compare popularity
- Johnny’s Selected Seeds vs Botanical Interests: compare popularity
- Thompson & Morgan vs Yates: compare popularity
- Thompson & Morgan vs Burpee: compare popularity
Put your own brand in this comparison
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