Brandwave

Thompson & Morgan vs Yates:Which is more popular?

In September 2026, Thompson & Morgan had more branded searches than Yates among seeds brands worldwide. Thompson & Morgan had about 54,900 branded searches, while Yates had 40,500. Thompson & Morgan made up 19.4% of all seeds brand searches we track, and Yates accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about seeds brands, neither Thompson & Morgan nor Yates appeared in any of the five answers.

Among seeds brands worldwide in September 2026

Who do people search for more?

Thompson & Morgan, about 36% more searches than Yates

Thompson & Morgan 54.9K searchesYates 40.5K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Thompson & Morgan in 0 of 5Yates in 0 of 5

Follow Thompson & Morgan vs Yates and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top seeds brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Thompson & Morgan nor Yates showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Johnny’s Selected Seeds1st
  2. Botanical Interests2nd
  3. Baker Creek Heirloom Seeds3rd
  4. Burpee4th
  5. High Mowing Organic Seeds5th
  6. Seed Savers Exchange6th
  7. Thompson & Morgan–
  8. Yates–
  9. Kings Seeds–
  10. Suttons–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Johnny’s Selected Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Botanical Interests4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Baker Creek Heirloom Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burpee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • High Mowing Organic Seeds3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seed Savers Exchange2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thompson & Morgan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kings Seeds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suttons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about seeds brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Thompson & Morgan or Yates more popular in search?

This chart shows how often people search Google for Thompson & Morgan and Yates by name. Each line represents a brand's share of searches for all 12 seeds brands we track, month by month, from English-language searches worldwide.

Thompson & Morgan and Yates among seeds brands worldwide, by month

Share of searches by month for Thompson & Morgan, Yates. The figures are in the table below the chart.

View monthly share of searches table
MonthJohnny’s Selected SeedsThompson & MorganYatesBurpeeBotanical InterestsKings SeedsSeed Savers ExchangeSuttonsBaker Creek Heirloom SeedsHigh Mowing Organic SeedsMr Fothergill'sJohnsons
Oct 202523.2%17.2%18.9%10.4%4.6%5.7%4.6%3.1%6.9%2.5%2.5%0.34%
Nov 202526.3%16.3%17.6%9.7%5.3%5.3%5.3%2.9%5.3%3.5%2.3%0.26%
Dec 202528.5%11.8%12.7%15.6%5.7%3.8%5.7%3.1%7%3.8%2.1%0.28%
Jan 202631.9%10.6%7.8%17.5%6.4%3.5%5.2%5.2%6.4%3.5%1.6%0.25%
Feb 202626.7%14.4%6.5%21.7%5.4%2.9%5.4%5.4%6.5%3.6%1.3%0.26%
Mar 202627%20%5.4%18%4.4%2.4%3.6%5.4%8.1%3.6%1.6%0.26%
Apr 202621.2%27.9%7.8%17.4%4.3%2.3%3.5%5.2%6.4%2.3%1.6%0.25%
May 202621.8%28.5%9.8%14.6%4.4%2%3.6%4.4%6.5%2.4%2%0.31%
Jun 202625.6%22.8%11.5%14%6.3%2.8%3.4%2.8%6.3%2.3%1.9%0.3%
Jul 202629.5%17.6%16.2%10.8%5.9%3.2%3.2%2.2%7.2%2.2%1.8%0.23%
Aug 202627.4%16.3%12.3%12.3%6.7%5.5%6.7%3%5.5%2.5%1.6%0.27%
Sep 202626.2%19.4%14.3%11.7%6.4%5.2%4.3%4.3%3.5%2.3%1.9%0.31%

How has the Thompson & Morgan and Yates comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Thompson & Morgan took it in January 2026.
  • Across the 12 months ending September 2026, Thompson & Morgan’s share of searches among seeds brands worldwide moved from 17.2% to 19.4%, and its estimated monthly branded searches moved from 44.9K to 54.9K.
  • Across the 12 months ending September 2026, Yates’ share of searches among seeds brands worldwide moved from 18.9% to 14.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for seeds brands worldwide in September 2026?

2 changes

  1. In September 2026, Yates overtook Burpee to rank 3rd among seeds brands worldwide, with 14.3% of the searches.

  2. In September 2026, Thompson & Morgan gained share of searches among seeds brands worldwide, from 16.3% to 19.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Thompson & Morgan’s and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Thompson & Morgan

2 branded search terms

  • thompson and morgan
  • thompson morgan

Yates

1 branded search term

  • yates

How the Brand Demand Index is measured

Other head-to-heads among seeds brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free