Brandwave

How popular isSeed Savers Exchange?

In September 2026, people searched for Seed Savers Exchange by name about 12,100 times worldwide, about the same as the previous year. These searches made up 4.3% of all global seeds brand searches, placing Seed Savers Exchange seventh out of 12 brands. When we asked both ChatGPT and Google AI Overviews about seeds brands, Seed Savers Exchange appeared in two of the five answers and was the sixth most recommended of the 12.

Search and AI answers in September 2026

Seed Savers Exchange is the seventh most searched of 12 competitors and the sixth most recommended in AI answers.

  1. Johnny’s Selected SeedsShare of searches 26.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Thompson & MorganShare of searches 19.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. YatesShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BurpeeShare of searches 11.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Seed Savers ExchangeShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+7 more

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Top seeds brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Seed Savers Exchange was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Seed Savers Exchange is the sixth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Johnny’s Selected Seeds1st
  2. Botanical Interests2nd
  3. Baker Creek Heirloom Seeds3rd
  4. Burpee4th
  5. High Mowing Organic Seeds5th
  6. Seed Savers Exchange6th
  7. Thompson & Morgan–
  8. Yates–
  9. Kings Seeds–
  10. Suttons–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Johnny’s Selected Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Botanical Interests4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Baker Creek Heirloom Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burpee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • High Mowing Organic Seeds3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seed Savers Exchange2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thompson & Morgan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kings Seeds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suttons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about seeds brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which seeds brands compete with Seed Savers Exchange?

Seed Savers Exchange against seeds brands worldwide, by month

Share of searches by month for Johnny’s Selected Seeds, Thompson & Morgan, Yates, Burpee, Botanical Interests, Kings Seeds, Seed Savers Exchange, Suttons, Baker Creek Heirloom Seeds, High Mowing Organic Seeds. The figures are in the table below the chart.

View monthly share of searches table
MonthJohnny’s Selected SeedsThompson & MorganYatesBurpeeBotanical InterestsKings SeedsSeed Savers ExchangeSuttonsBaker Creek Heirloom SeedsHigh Mowing Organic SeedsMr Fothergill'sJohnsons
Oct 202523.2%17.2%18.9%10.4%4.6%5.7%4.6%3.1%6.9%2.5%2.5%0.34%
Nov 202526.3%16.3%17.6%9.7%5.3%5.3%5.3%2.9%5.3%3.5%2.3%0.26%
Dec 202528.5%11.8%12.7%15.6%5.7%3.8%5.7%3.1%7%3.8%2.1%0.28%
Jan 202631.9%10.6%7.8%17.5%6.4%3.5%5.2%5.2%6.4%3.5%1.6%0.25%
Feb 202626.7%14.4%6.5%21.7%5.4%2.9%5.4%5.4%6.5%3.6%1.3%0.26%
Mar 202627%20%5.4%18%4.4%2.4%3.6%5.4%8.1%3.6%1.6%0.26%
Apr 202621.2%27.9%7.8%17.4%4.3%2.3%3.5%5.2%6.4%2.3%1.6%0.25%
May 202621.8%28.5%9.8%14.6%4.4%2%3.6%4.4%6.5%2.4%2%0.31%
Jun 202625.6%22.8%11.5%14%6.3%2.8%3.4%2.8%6.3%2.3%1.9%0.3%
Jul 202629.5%17.6%16.2%10.8%5.9%3.2%3.2%2.2%7.2%2.2%1.8%0.23%
Aug 202627.4%16.3%12.3%12.3%6.7%5.5%6.7%3%5.5%2.5%1.6%0.27%
Sep 202626.2%19.4%14.3%11.7%6.4%5.2%4.3%4.3%3.5%2.3%1.9%0.31%

  1. 1.Johnny’s Selected Seeds

    26.2%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  2. 2.Thompson & Morgan

    19.4%

    Held 2nd. 54.9K estimated branded searches, +1.9% vs prior month. Share +3.1 points.

  3. 3.Yates

    14.3%

    Moved from 4th to 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.Burpee

    11.7%

    Moved from 3rd to 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.5 points.

  5. 5.Botanical Interests

    6.4%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  6. 6.Kings Seeds

    5.2%

    Moved from 8th to 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  7. 7.Seed Savers Exchange

    4.3%

    Moved from 6th to 7th. 12.1K estimated branded searches, -45.5% vs prior month. Share -2.4 points.

  8. 8.Suttons

    4.3%

    Moved from 9th to 8th. 12.1K estimated branded searches, +22.2% vs prior month. Share +1.3 points.

  9. 9.Baker Creek Heirloom Seeds

    3.5%

    Moved from 7th to 9th. 9.9K estimated branded searches, -45.3% vs prior month. Share -2 points.

  10. 10.High Mowing Organic Seeds

    2.3%

    Held 10th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  11. 11.Mr Fothergill's

    1.9%

    Held 11th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  12. 12.Johnsons

    0.31%

    Held 12th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Seed Savers Exchange and its closest rivals

Every comparison with Seed Savers Exchange

11 comparisons

How has branded search demand for Seed Savers Exchange changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Seed Savers Exchange worldwide held steady at 12.1K.
  • Across the 12 months ending September 2026, Seed Savers Exchange’s share of searches among seeds brands worldwide peaked at 6.7% in August 2026 and was lowest at 3.2% in July 2026.
  • Across the 12 months ending September 2026, Seed Savers Exchange rose from 8th to 7th among seeds brands worldwide.

How did search popularity change for seeds brands worldwide in September 2026?

6 changes

  1. In September 2026, Yates overtook Burpee to rank 3rd among seeds brands worldwide, with 14.3% of the searches.

  2. In September 2026, Suttons overtook Baker Creek Heirloom Seeds to rank 8th among seeds brands worldwide, with 4.3% of the searches.

  3. In September 2026, Thompson & Morgan gained share of searches among seeds brands worldwide, from 16.3% to 19.4%.

  4. In September 2026, Seed Savers Exchange lost share of searches among seeds brands worldwide, from 6.7% to 4.3%.

  5. In September 2026, Baker Creek Heirloom Seeds lost share of searches among seeds brands worldwide, from 5.5% to 3.5%.

  6. In September 2026, Johnny’s Selected Seeds lost share of searches among seeds brands worldwide, from 27.4% to 26.2%.

How are Seed Savers Exchange’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Seed Savers Exchange’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • seed savers
  • seed savers exchange

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