Mr Fothergill's vs Seed Savers Exchange:Which is searched more?
In September 2026, Seed Savers Exchange had more branded searches than Mr Fothergill's among seeds brands worldwide. Seed Savers Exchange had about 12,100 branded searches, while Mr Fothergill's had 5,400. Seed Savers Exchange made up 4.3% of all seeds brand searches we track, and Mr Fothergill's accounted for 1.9%. These are worldwide searches for English-language branded terms.
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Is Mr Fothergill's or Seed Savers Exchange more popular in search?
Compare the seeds brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Seed Savers Exchange, Mr Fothergill's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Johnny’s Selected Seeds | Thompson & Morgan | Yates | Burpee | Botanical Interests | Kings Seeds | Seed Savers Exchange | Suttons | Baker Creek Heirloom Seeds | High Mowing Organic Seeds | Mr Fothergill's | Johnsons |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 17.2% | 18.9% | 10.4% | 4.6% | 5.7% | 4.6% | 3.1% | 6.9% | 2.5% | 2.5% | 0.34% |
| Nov 2025 | 26.3% | 16.3% | 17.6% | 9.7% | 5.3% | 5.3% | 5.3% | 2.9% | 5.3% | 3.5% | 2.3% | 0.26% |
| Dec 2025 | 28.5% | 11.8% | 12.7% | 15.6% | 5.7% | 3.8% | 5.7% | 3.1% | 7% | 3.8% | 2.1% | 0.28% |
| Jan 2026 | 31.9% | 10.6% | 7.8% | 17.5% | 6.4% | 3.5% | 5.2% | 5.2% | 6.4% | 3.5% | 1.6% | 0.25% |
| Feb 2026 | 26.7% | 14.4% | 6.5% | 21.7% | 5.4% | 2.9% | 5.4% | 5.4% | 6.5% | 3.6% | 1.3% | 0.26% |
| Mar 2026 | 27% | 20% | 5.4% | 18% | 4.4% | 2.4% | 3.6% | 5.4% | 8.1% | 3.6% | 1.6% | 0.26% |
| Apr 2026 | 21.2% | 27.9% | 7.8% | 17.4% | 4.3% | 2.3% | 3.5% | 5.2% | 6.4% | 2.3% | 1.6% | 0.25% |
| May 2026 | 21.8% | 28.5% | 9.8% | 14.6% | 4.4% | 2% | 3.6% | 4.4% | 6.5% | 2.4% | 2% | 0.31% |
| Jun 2026 | 25.6% | 22.8% | 11.5% | 14% | 6.3% | 2.8% | 3.4% | 2.8% | 6.3% | 2.3% | 1.9% | 0.3% |
| Jul 2026 | 29.5% | 17.6% | 16.2% | 10.8% | 5.9% | 3.2% | 3.2% | 2.2% | 7.2% | 2.2% | 1.8% | 0.23% |
| Aug 2026 | 27.4% | 16.3% | 12.3% | 12.3% | 6.7% | 5.5% | 6.7% | 3% | 5.5% | 2.5% | 1.6% | 0.27% |
| Sep 2026 | 26.2% | 19.4% | 14.3% | 11.7% | 6.4% | 5.2% | 4.3% | 4.3% | 3.5% | 2.3% | 1.9% | 0.31% |
How has the Mr Fothergill's and Seed Savers Exchange comparison changed over the last 12 months?
3 findings
- Seed Savers Exchange was ahead of Mr Fothergill's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mr Fothergill's’ share of searches among seeds brands worldwide moved from 2.5% to 1.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Seed Savers Exchange’s share of searches among seeds brands worldwide moved from 4.6% to 4.3%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for seeds brands worldwide in September 2026?
2 changes
In September 2026, Seed Savers Exchange lost share of searches among seeds brands worldwide, from 6.7% to 4.3%.
Estimated monthly branded searches for Mr Fothergill's worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mr Fothergill's’ and Seed Savers Exchange’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mr Fothergill's
1 branded search term
- mr fothergills
Seed Savers Exchange
2 branded search terms
- seed savers
- seed savers exchange
Other head-to-heads among seeds brands
Johnny’s Selected Seeds vs Thompson & Morgan: compare search popularity
Johnny’s Selected Seeds vs Yates: compare search popularity- Johnny’s Selected Seeds vs Burpee: compare search popularity
- Johnny’s Selected Seeds vs Botanical Interests: compare search popularity
- Thompson & Morgan vs Yates: compare search popularity
- Thompson & Morgan vs Burpee: compare search popularity
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