Botanical Interests vs Johnny’s Selected Seeds:Which is more popular?
In September 2026, Johnny’s Selected Seeds had more branded searches than Botanical Interests among seeds brands worldwide. Johnny’s Selected Seeds had about 74,000 branded searches, while Botanical Interests had 18,100. Johnny’s Selected Seeds made up 26.2% of all seeds brand searches we track, and Botanical Interests accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about seeds brands, Botanical Interests and Johnny’s Selected Seeds each appeared in four of the five answers. Botanical Interests and Johnny’s Selected Seeds were each mentioned first in two of the four answers.
Who do people search for more?
Johnny’s Selected Seeds, about 4 searches for every 1 for Botanical Interests
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top seeds brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Botanical Interests was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Johnny’s Selected Seeds was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Botanical Interests and Johnny’s Selected Seeds were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Johnny’s Selected Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Botanical Interests4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Baker Creek Heirloom Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burpee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
High Mowing Organic Seeds3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Seed Savers Exchange2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Thompson & Morgan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kings Seeds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suttons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about seeds brands
5 answers
Asked ChatGPT
“Which seeds brand should I buy?”
Asked ChatGPT
“What are the best seeds brands?”
Asked ChatGPT
“What's the best seeds brand for home garden?”
Searched Google, AI Overview
“seeds for garden”
Searched Google, AI Overview
“seed brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Botanical Interests or Johnny’s Selected Seeds more popular in search?
This chart shows how often people search Google for Botanical Interests and Johnny’s Selected Seeds by name. Each line represents a brand's share of searches for all 12 seeds brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Johnny’s Selected Seeds, Botanical Interests. The figures are in the table below the chart.
View monthly share of searches table
| Month | Johnny’s Selected Seeds | Thompson & Morgan | Yates | Burpee | Botanical Interests | Kings Seeds | Seed Savers Exchange | Suttons | Baker Creek Heirloom Seeds | High Mowing Organic Seeds | Mr Fothergill's | Johnsons |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 17.2% | 18.9% | 10.4% | 4.6% | 5.7% | 4.6% | 3.1% | 6.9% | 2.5% | 2.5% | 0.34% |
| Nov 2025 | 26.3% | 16.3% | 17.6% | 9.7% | 5.3% | 5.3% | 5.3% | 2.9% | 5.3% | 3.5% | 2.3% | 0.26% |
| Dec 2025 | 28.5% | 11.8% | 12.7% | 15.6% | 5.7% | 3.8% | 5.7% | 3.1% | 7% | 3.8% | 2.1% | 0.28% |
| Jan 2026 | 31.9% | 10.6% | 7.8% | 17.5% | 6.4% | 3.5% | 5.2% | 5.2% | 6.4% | 3.5% | 1.6% | 0.25% |
| Feb 2026 | 26.7% | 14.4% | 6.5% | 21.7% | 5.4% | 2.9% | 5.4% | 5.4% | 6.5% | 3.6% | 1.3% | 0.26% |
| Mar 2026 | 27% | 20% | 5.4% | 18% | 4.4% | 2.4% | 3.6% | 5.4% | 8.1% | 3.6% | 1.6% | 0.26% |
| Apr 2026 | 21.2% | 27.9% | 7.8% | 17.4% | 4.3% | 2.3% | 3.5% | 5.2% | 6.4% | 2.3% | 1.6% | 0.25% |
| May 2026 | 21.8% | 28.5% | 9.8% | 14.6% | 4.4% | 2% | 3.6% | 4.4% | 6.5% | 2.4% | 2% | 0.31% |
| Jun 2026 | 25.6% | 22.8% | 11.5% | 14% | 6.3% | 2.8% | 3.4% | 2.8% | 6.3% | 2.3% | 1.9% | 0.3% |
| Jul 2026 | 29.5% | 17.6% | 16.2% | 10.8% | 5.9% | 3.2% | 3.2% | 2.2% | 7.2% | 2.2% | 1.8% | 0.23% |
| Aug 2026 | 27.4% | 16.3% | 12.3% | 12.3% | 6.7% | 5.5% | 6.7% | 3% | 5.5% | 2.5% | 1.6% | 0.27% |
| Sep 2026 | 26.2% | 19.4% | 14.3% | 11.7% | 6.4% | 5.2% | 4.3% | 4.3% | 3.5% | 2.3% | 1.9% | 0.31% |
How has the Botanical Interests and Johnny’s Selected Seeds comparison changed over the last 12 months?
3 findings
- Johnny’s Selected Seeds was ahead of Botanical Interests in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Botanical Interests’ share of searches among seeds brands worldwide moved from 4.6% to 6.4%, and its estimated monthly branded searches moved from 12.1K to 18.1K.
- Across the 12 months ending September 2026, Johnny’s Selected Seeds’ share of searches among seeds brands worldwide moved from 23.2% to 26.2%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for seeds brands worldwide in September 2026?
2 changes
In September 2026, Johnny’s Selected Seeds lost share of searches among seeds brands worldwide, from 27.4% to 26.2%.
Estimated monthly branded searches for Botanical Interests worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Botanical Interests’ and Johnny’s Selected Seeds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Botanical Interests
1 branded search term
- botanical interests
Johnny’s Selected Seeds
1 branded search term
- johnnys selected seeds
Other head-to-heads among seeds brands
- Johnny’s Selected Seeds vs Thompson & Morgan: compare popularity
- Johnny’s Selected Seeds vs Yates: compare popularity
- Johnny’s Selected Seeds vs Burpee: compare popularity
- Thompson & Morgan vs Yates: compare popularity
- Thompson & Morgan vs Burpee: compare popularity
- Thompson & Morgan vs Botanical Interests: compare popularity
Put your own brand in this comparison
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