How popular isJohnny’s Selected Seeds?
In September 2026, people searched for Johnny’s Selected Seeds by name about 74,000 times worldwide, a 22.3% increase from the previous year. These searches made up 26.2% of all global seeds brand searches, placing Johnny’s Selected Seeds first out of 12 brands. When we asked both ChatGPT and Google AI Overviews about seeds brands, Johnny’s Selected Seeds appeared in four of the five answers and was the most recommended of the 12.
Johnny’s Selected Seeds is the most searched of 12 competitors and the most recommended in AI answers.
- Johnny’s Selected SeedsShare of searches 26.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Thompson & MorganShare of searches 19.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
YatesShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- BurpeeShare of searches 11.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
- Botanical InterestsShare of searches 6.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top seeds brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Johnny’s Selected Seeds was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Johnny’s Selected Seeds is the most recommended of the 12.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Johnny’s Selected Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Botanical Interests4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Baker Creek Heirloom Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burpee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
High Mowing Organic Seeds3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Seed Savers Exchange2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Thompson & Morgan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kings Seeds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suttons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about seeds brands
5 answers
Asked ChatGPT
“Which seeds brand should I buy?”
Asked ChatGPT
“What are the best seeds brands?”
Asked ChatGPT
“What's the best seeds brand for home garden?”
Searched Google, AI Overview
“seeds for garden”
Searched Google, AI Overview
“seed brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which seeds brands compete with Johnny’s Selected Seeds?
Share of searches by month for Johnny’s Selected Seeds, Thompson & Morgan, Yates, Burpee, Botanical Interests, Kings Seeds, Seed Savers Exchange, Suttons, Baker Creek Heirloom Seeds, High Mowing Organic Seeds. The figures are in the table below the chart.
View monthly share of searches table
| Month | Johnny’s Selected Seeds | Thompson & Morgan | Yates | Burpee | Botanical Interests | Kings Seeds | Seed Savers Exchange | Suttons | Baker Creek Heirloom Seeds | High Mowing Organic Seeds | Mr Fothergill's | Johnsons |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 17.2% | 18.9% | 10.4% | 4.6% | 5.7% | 4.6% | 3.1% | 6.9% | 2.5% | 2.5% | 0.34% |
| Nov 2025 | 26.3% | 16.3% | 17.6% | 9.7% | 5.3% | 5.3% | 5.3% | 2.9% | 5.3% | 3.5% | 2.3% | 0.26% |
| Dec 2025 | 28.5% | 11.8% | 12.7% | 15.6% | 5.7% | 3.8% | 5.7% | 3.1% | 7% | 3.8% | 2.1% | 0.28% |
| Jan 2026 | 31.9% | 10.6% | 7.8% | 17.5% | 6.4% | 3.5% | 5.2% | 5.2% | 6.4% | 3.5% | 1.6% | 0.25% |
| Feb 2026 | 26.7% | 14.4% | 6.5% | 21.7% | 5.4% | 2.9% | 5.4% | 5.4% | 6.5% | 3.6% | 1.3% | 0.26% |
| Mar 2026 | 27% | 20% | 5.4% | 18% | 4.4% | 2.4% | 3.6% | 5.4% | 8.1% | 3.6% | 1.6% | 0.26% |
| Apr 2026 | 21.2% | 27.9% | 7.8% | 17.4% | 4.3% | 2.3% | 3.5% | 5.2% | 6.4% | 2.3% | 1.6% | 0.25% |
| May 2026 | 21.8% | 28.5% | 9.8% | 14.6% | 4.4% | 2% | 3.6% | 4.4% | 6.5% | 2.4% | 2% | 0.31% |
| Jun 2026 | 25.6% | 22.8% | 11.5% | 14% | 6.3% | 2.8% | 3.4% | 2.8% | 6.3% | 2.3% | 1.9% | 0.3% |
| Jul 2026 | 29.5% | 17.6% | 16.2% | 10.8% | 5.9% | 3.2% | 3.2% | 2.2% | 7.2% | 2.2% | 1.8% | 0.23% |
| Aug 2026 | 27.4% | 16.3% | 12.3% | 12.3% | 6.7% | 5.5% | 6.7% | 3% | 5.5% | 2.5% | 1.6% | 0.27% |
| Sep 2026 | 26.2% | 19.4% | 14.3% | 11.7% | 6.4% | 5.2% | 4.3% | 4.3% | 3.5% | 2.3% | 1.9% | 0.31% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.2% | 74K | -18.2% | -1.2 points | |
| 2, held 2nd | 19.4% | 54.9K | +1.9% | +3.1 points | |
| 3, moved from 4th to 3rd | 14.3% | 40.5K | 0% | +2.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.7% | 33.1K | -18.3% | -0.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6.4% | 18.1K | -18.5% | -0.3 points | |
| 6, moved from 8th to 6th | 5.2% | 14.8K | -18.2% | -0.2 pointsmoved from 8th to 6th | |
| 7, moved from 6th to 7th | 4.3% | 12.1K | -45.5% | -2.4 pointsmoved from 6th to 7th | |
| 8, moved from 9th to 8th | 4.3% | 12.1K | +22.2% | +1.3 pointsmoved from 9th to 8th | |
| 9, moved from 7th to 9th | 3.5% | 9.9K | -45.3% | -2 pointsmoved from 7th to 9th | |
| 10, held 10th | 2.3% | 6.6K | -18.5% | -0.1 points | |
| 11, held 11th | 1.9% | 5.4K | 0% | +0.3 points | |
| 12, held 12th | 0.31% | 880 | 0% | 0 points |
26.2%
Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
19.4%
Held 2nd. 54.9K estimated branded searches, +1.9% vs prior month. Share +3.1 points.
3.
Yates14.3%
Moved from 4th to 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +2.1 points.
4.Burpee
11.7%
Moved from 3rd to 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.5 points.
6.4%
Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
5.2%
Moved from 8th to 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
4.3%
Moved from 6th to 7th. 12.1K estimated branded searches, -45.5% vs prior month. Share -2.4 points.
8.
Suttons4.3%
Moved from 9th to 8th. 12.1K estimated branded searches, +22.2% vs prior month. Share +1.3 points.
Moved from 7th to 9th. 9.9K estimated branded searches, -45.3% vs prior month. Share -2 points.
2.3%
Held 10th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
1.9%
Held 11th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
12.
Johnsons0.31%
Held 12th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Johnny’s Selected Seeds and its closest rivals
- Johnny’s Selected Seeds vs Thompson & Morgan: compare popularity
- Johnny’s Selected Seeds vs Yates: compare popularity
- Johnny’s Selected Seeds vs Burpee: compare popularity
- Johnny’s Selected Seeds vs Botanical Interests: compare popularity
- Johnny’s Selected Seeds vs Kings Seeds: compare popularity
- Compare Johnny’s Selected Seeds with any brand
Every comparison with Johnny’s Selected Seeds
11 comparisons
- Johnny’s Selected Seeds vs Thompson & Morgan
- Johnny’s Selected Seeds vs Yates
- Burpee vs Johnny’s Selected Seeds
- Botanical Interests vs Johnny’s Selected Seeds
- Johnny’s Selected Seeds vs Kings Seeds
- Johnny’s Selected Seeds vs Seed Savers Exchange
- Johnny’s Selected Seeds vs Suttons
- Baker Creek Heirloom Seeds vs Johnny’s Selected Seeds
- High Mowing Organic Seeds vs Johnny’s Selected Seeds
- Johnny’s Selected Seeds vs Mr Fothergill's
- Johnny’s Selected Seeds vs Johnsons
How has branded search demand for Johnny’s Selected Seeds changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Johnny’s Selected Seeds worldwide rose from 60.5K to 74K.
- Across the 12 months ending September 2026, Johnny’s Selected Seeds’ share of searches among seeds brands worldwide increased from 23.2% to 26.2%.
- Across the 12 months ending September 2026, Johnny’s Selected Seeds’ share of searches among seeds brands worldwide peaked at 31.9% in January 2026 and was lowest at 21.2% in April 2026.
How did search popularity change for seeds brands worldwide in September 2026?
6 changes
In September 2026, Yates overtook Burpee to rank 3rd among seeds brands worldwide, with 14.3% of the searches.
In September 2026, Suttons overtook Baker Creek Heirloom Seeds to rank 8th among seeds brands worldwide, with 4.3% of the searches.
In September 2026, Thompson & Morgan gained share of searches among seeds brands worldwide, from 16.3% to 19.4%.
In September 2026, Seed Savers Exchange lost share of searches among seeds brands worldwide, from 6.7% to 4.3%.
In September 2026, Baker Creek Heirloom Seeds lost share of searches among seeds brands worldwide, from 5.5% to 3.5%.
In September 2026, Johnny’s Selected Seeds lost share of searches among seeds brands worldwide, from 27.4% to 26.2%.
How are Johnny’s Selected Seeds’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Johnny’s Selected Seeds’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- johnnys selected seeds
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