Johnny’s Selected Seeds vs Seed Savers Exchange:Which is more popular?
In September 2026, Johnny’s Selected Seeds had more branded searches than Seed Savers Exchange among seeds brands worldwide. Johnny’s Selected Seeds had about 74,000 branded searches, while Seed Savers Exchange had 12,100. Johnny’s Selected Seeds made up 26.2% of all seeds brand searches we track, and Seed Savers Exchange accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about seeds brands, Johnny’s Selected Seeds appeared in four of the five answers and Seed Savers Exchange in two. Johnny’s Selected Seeds was mentioned before Seed Savers Exchange in every answer.
Who do people search for more?
Johnny’s Selected Seeds, about 6 searches for every 1 for Seed Savers Exchange
Who does AI mention more?
Johnny’s Selected Seeds, mentioned in 4 of 5 answers, Seed Savers Exchange in 2
Who does AI recommend more?
Johnny’s Selected Seeds, named ahead of Seed Savers Exchange in every answer
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Top seeds brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Johnny’s Selected Seeds was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Seed Savers Exchange was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Johnny’s Selected Seeds was listed before Seed Savers Exchange in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Johnny’s Selected Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Botanical Interests4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Baker Creek Heirloom Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burpee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
High Mowing Organic Seeds3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Seed Savers Exchange2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Thompson & Morgan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kings Seeds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suttons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about seeds brands
5 answers
Asked ChatGPT
“Which seeds brand should I buy?”
Asked ChatGPT
“What are the best seeds brands?”
Asked ChatGPT
“What's the best seeds brand for home garden?”
Searched Google, AI Overview
“seeds for garden”
Searched Google, AI Overview
“seed brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Johnny’s Selected Seeds or Seed Savers Exchange more popular in search?
This chart shows how often people search Google for Johnny’s Selected Seeds and Seed Savers Exchange by name. Each line represents a brand's share of searches for all 12 seeds brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Johnny’s Selected Seeds, Seed Savers Exchange. The figures are in the table below the chart.
View monthly share of searches table
| Month | Johnny’s Selected Seeds | Thompson & Morgan | Yates | Burpee | Botanical Interests | Kings Seeds | Seed Savers Exchange | Suttons | Baker Creek Heirloom Seeds | High Mowing Organic Seeds | Mr Fothergill's | Johnsons |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 17.2% | 18.9% | 10.4% | 4.6% | 5.7% | 4.6% | 3.1% | 6.9% | 2.5% | 2.5% | 0.34% |
| Nov 2025 | 26.3% | 16.3% | 17.6% | 9.7% | 5.3% | 5.3% | 5.3% | 2.9% | 5.3% | 3.5% | 2.3% | 0.26% |
| Dec 2025 | 28.5% | 11.8% | 12.7% | 15.6% | 5.7% | 3.8% | 5.7% | 3.1% | 7% | 3.8% | 2.1% | 0.28% |
| Jan 2026 | 31.9% | 10.6% | 7.8% | 17.5% | 6.4% | 3.5% | 5.2% | 5.2% | 6.4% | 3.5% | 1.6% | 0.25% |
| Feb 2026 | 26.7% | 14.4% | 6.5% | 21.7% | 5.4% | 2.9% | 5.4% | 5.4% | 6.5% | 3.6% | 1.3% | 0.26% |
| Mar 2026 | 27% | 20% | 5.4% | 18% | 4.4% | 2.4% | 3.6% | 5.4% | 8.1% | 3.6% | 1.6% | 0.26% |
| Apr 2026 | 21.2% | 27.9% | 7.8% | 17.4% | 4.3% | 2.3% | 3.5% | 5.2% | 6.4% | 2.3% | 1.6% | 0.25% |
| May 2026 | 21.8% | 28.5% | 9.8% | 14.6% | 4.4% | 2% | 3.6% | 4.4% | 6.5% | 2.4% | 2% | 0.31% |
| Jun 2026 | 25.6% | 22.8% | 11.5% | 14% | 6.3% | 2.8% | 3.4% | 2.8% | 6.3% | 2.3% | 1.9% | 0.3% |
| Jul 2026 | 29.5% | 17.6% | 16.2% | 10.8% | 5.9% | 3.2% | 3.2% | 2.2% | 7.2% | 2.2% | 1.8% | 0.23% |
| Aug 2026 | 27.4% | 16.3% | 12.3% | 12.3% | 6.7% | 5.5% | 6.7% | 3% | 5.5% | 2.5% | 1.6% | 0.27% |
| Sep 2026 | 26.2% | 19.4% | 14.3% | 11.7% | 6.4% | 5.2% | 4.3% | 4.3% | 3.5% | 2.3% | 1.9% | 0.31% |
How has the Johnny’s Selected Seeds and Seed Savers Exchange comparison changed over the last 12 months?
3 findings
- Johnny’s Selected Seeds was ahead of Seed Savers Exchange in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Johnny’s Selected Seeds’ share of searches among seeds brands worldwide moved from 23.2% to 26.2%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Seed Savers Exchange’s share of searches among seeds brands worldwide moved from 4.6% to 4.3%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for seeds brands worldwide in September 2026?
2 changes
In September 2026, Seed Savers Exchange lost share of searches among seeds brands worldwide, from 6.7% to 4.3%.
In September 2026, Johnny’s Selected Seeds lost share of searches among seeds brands worldwide, from 27.4% to 26.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Johnny’s Selected Seeds’ and Seed Savers Exchange’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Johnny’s Selected Seeds
1 branded search term
- johnnys selected seeds
Seed Savers Exchange
2 branded search terms
- seed savers
- seed savers exchange
Other head-to-heads among seeds brands
- Johnny’s Selected Seeds vs Thompson & Morgan: compare popularity
- Johnny’s Selected Seeds vs Yates: compare popularity
- Johnny’s Selected Seeds vs Burpee: compare popularity
- Johnny’s Selected Seeds vs Botanical Interests: compare popularity
- Thompson & Morgan vs Yates: compare popularity
- Thompson & Morgan vs Burpee: compare popularity
Put your own brand in this comparison
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