Brandwave

How popular isBurpee?

In September 2026, people searched for Burpee by name about 33,100 times worldwide, a 22.1% increase from the previous year. These searches made up 11.7% of all global seeds brand searches, placing Burpee fourth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about seeds brands, Burpee appeared in three of the five answers and was the fourth most recommended of the 12.

Search and AI answers in September 2026

Burpee is the fourth most searched of 12 competitors and the fourth most recommended in AI answers.

  1. Johnny’s Selected SeedsShare of searches 26.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Thompson & MorganShare of searches 19.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. YatesShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BurpeeShare of searches 11.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Botanical InterestsShare of searches 6.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+7 more

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Top seeds brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Burpee was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Burpee is the fourth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Johnny’s Selected Seeds1st
  2. Botanical Interests2nd
  3. Baker Creek Heirloom Seeds3rd
  4. Burpee4th
  5. High Mowing Organic Seeds5th
  6. Seed Savers Exchange6th
  7. Thompson & Morgan–
  8. Yates–
  9. Kings Seeds–
  10. Suttons–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Johnny’s Selected Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Botanical Interests4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Baker Creek Heirloom Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burpee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • High Mowing Organic Seeds3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seed Savers Exchange2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thompson & Morgan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kings Seeds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suttons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about seeds brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which seeds brands compete with Burpee?

Burpee against seeds brands worldwide, by month

Share of searches by month for Johnny’s Selected Seeds, Thompson & Morgan, Yates, Burpee, Botanical Interests, Kings Seeds, Seed Savers Exchange, Suttons, Baker Creek Heirloom Seeds, High Mowing Organic Seeds. The figures are in the table below the chart.

View monthly share of searches table
MonthJohnny’s Selected SeedsThompson & MorganYatesBurpeeBotanical InterestsKings SeedsSeed Savers ExchangeSuttonsBaker Creek Heirloom SeedsHigh Mowing Organic SeedsMr Fothergill'sJohnsons
Oct 202523.2%17.2%18.9%10.4%4.6%5.7%4.6%3.1%6.9%2.5%2.5%0.34%
Nov 202526.3%16.3%17.6%9.7%5.3%5.3%5.3%2.9%5.3%3.5%2.3%0.26%
Dec 202528.5%11.8%12.7%15.6%5.7%3.8%5.7%3.1%7%3.8%2.1%0.28%
Jan 202631.9%10.6%7.8%17.5%6.4%3.5%5.2%5.2%6.4%3.5%1.6%0.25%
Feb 202626.7%14.4%6.5%21.7%5.4%2.9%5.4%5.4%6.5%3.6%1.3%0.26%
Mar 202627%20%5.4%18%4.4%2.4%3.6%5.4%8.1%3.6%1.6%0.26%
Apr 202621.2%27.9%7.8%17.4%4.3%2.3%3.5%5.2%6.4%2.3%1.6%0.25%
May 202621.8%28.5%9.8%14.6%4.4%2%3.6%4.4%6.5%2.4%2%0.31%
Jun 202625.6%22.8%11.5%14%6.3%2.8%3.4%2.8%6.3%2.3%1.9%0.3%
Jul 202629.5%17.6%16.2%10.8%5.9%3.2%3.2%2.2%7.2%2.2%1.8%0.23%
Aug 202627.4%16.3%12.3%12.3%6.7%5.5%6.7%3%5.5%2.5%1.6%0.27%
Sep 202626.2%19.4%14.3%11.7%6.4%5.2%4.3%4.3%3.5%2.3%1.9%0.31%

  1. 1.Johnny’s Selected Seeds

    26.2%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  2. 2.Thompson & Morgan

    19.4%

    Held 2nd. 54.9K estimated branded searches, +1.9% vs prior month. Share +3.1 points.

  3. 3.Yates

    14.3%

    Moved from 4th to 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.Burpee

    11.7%

    Moved from 3rd to 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.5 points.

  5. 5.Botanical Interests

    6.4%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  6. 6.Kings Seeds

    5.2%

    Moved from 8th to 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  7. 7.Seed Savers Exchange

    4.3%

    Moved from 6th to 7th. 12.1K estimated branded searches, -45.5% vs prior month. Share -2.4 points.

  8. 8.Suttons

    4.3%

    Moved from 9th to 8th. 12.1K estimated branded searches, +22.2% vs prior month. Share +1.3 points.

  9. 9.Baker Creek Heirloom Seeds

    3.5%

    Moved from 7th to 9th. 9.9K estimated branded searches, -45.3% vs prior month. Share -2 points.

  10. 10.High Mowing Organic Seeds

    2.3%

    Held 10th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  11. 11.Mr Fothergill's

    1.9%

    Held 11th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  12. 12.Johnsons

    0.31%

    Held 12th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Burpee and its closest rivals

Every comparison with Burpee

11 comparisons

How has branded search demand for Burpee changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Burpee worldwide rose from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, Burpee’s share of searches among seeds brands worldwide increased from 10.4% to 11.7%.
  • Across the 12 months ending September 2026, Burpee’s share of searches among seeds brands worldwide peaked at 21.7% in February 2026 and was lowest at 9.7% in November 2025.

How did search popularity change for seeds brands worldwide in September 2026?

6 changes

  1. In September 2026, Yates overtook Burpee to rank 3rd among seeds brands worldwide, with 14.3% of the searches.

  2. In September 2026, Suttons overtook Baker Creek Heirloom Seeds to rank 8th among seeds brands worldwide, with 4.3% of the searches.

  3. In September 2026, Thompson & Morgan gained share of searches among seeds brands worldwide, from 16.3% to 19.4%.

  4. In September 2026, Seed Savers Exchange lost share of searches among seeds brands worldwide, from 6.7% to 4.3%.

  5. In September 2026, Baker Creek Heirloom Seeds lost share of searches among seeds brands worldwide, from 5.5% to 3.5%.

  6. In September 2026, Johnny’s Selected Seeds lost share of searches among seeds brands worldwide, from 27.4% to 26.2%.

How are Burpee’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Burpee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • burpee seeds

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How the Brand Demand Index is measured

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