Brandwave

Burpee vs Kings Seeds:Which is more popular?

In September 2026, Burpee had more branded searches than Kings Seeds among seeds brands worldwide. Burpee had about 33,100 branded searches, while Kings Seeds had 14,800. Burpee made up 11.7% of all seeds brand searches we track, and Kings Seeds accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about seeds brands, Burpee appeared in three of the five answers and Kings Seeds in none.

Among seeds brands worldwide in September 2026

Who do people search for more?

Burpee, about 2 searches for every 1 for Kings Seeds

Burpee 33.1K searchesKings Seeds 14.8K searches

Who does AI mention more?

Burpee, mentioned in 3 of 5 answers, Kings Seeds in 0

Burpee in 3 of 5Kings Seeds in 0 of 5

Who does AI recommend more?

Burpee, the only one of the two named

Burpee first in 3Kings Seeds never named

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Top seeds brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Burpee was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kings Seeds did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Johnny’s Selected Seeds1st
  2. Botanical Interests2nd
  3. Baker Creek Heirloom Seeds3rd
  4. Burpee4th
  5. High Mowing Organic Seeds5th
  6. Seed Savers Exchange6th
  7. Thompson & Morgan–
  8. Yates–
  9. Kings Seeds–
  10. Suttons–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Johnny’s Selected Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Botanical Interests4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Baker Creek Heirloom Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burpee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • High Mowing Organic Seeds3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seed Savers Exchange2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thompson & Morgan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kings Seeds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suttons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about seeds brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Burpee or Kings Seeds more popular in search?

This chart shows how often people search Google for Burpee and Kings Seeds by name. Each line represents a brand's share of searches for all 12 seeds brands we track, month by month, from English-language searches worldwide.

Burpee and Kings Seeds among seeds brands worldwide, by month

Share of searches by month for Burpee, Kings Seeds. The figures are in the table below the chart.

View monthly share of searches table
MonthJohnny’s Selected SeedsThompson & MorganYatesBurpeeBotanical InterestsKings SeedsSeed Savers ExchangeSuttonsBaker Creek Heirloom SeedsHigh Mowing Organic SeedsMr Fothergill'sJohnsons
Oct 202523.2%17.2%18.9%10.4%4.6%5.7%4.6%3.1%6.9%2.5%2.5%0.34%
Nov 202526.3%16.3%17.6%9.7%5.3%5.3%5.3%2.9%5.3%3.5%2.3%0.26%
Dec 202528.5%11.8%12.7%15.6%5.7%3.8%5.7%3.1%7%3.8%2.1%0.28%
Jan 202631.9%10.6%7.8%17.5%6.4%3.5%5.2%5.2%6.4%3.5%1.6%0.25%
Feb 202626.7%14.4%6.5%21.7%5.4%2.9%5.4%5.4%6.5%3.6%1.3%0.26%
Mar 202627%20%5.4%18%4.4%2.4%3.6%5.4%8.1%3.6%1.6%0.26%
Apr 202621.2%27.9%7.8%17.4%4.3%2.3%3.5%5.2%6.4%2.3%1.6%0.25%
May 202621.8%28.5%9.8%14.6%4.4%2%3.6%4.4%6.5%2.4%2%0.31%
Jun 202625.6%22.8%11.5%14%6.3%2.8%3.4%2.8%6.3%2.3%1.9%0.3%
Jul 202629.5%17.6%16.2%10.8%5.9%3.2%3.2%2.2%7.2%2.2%1.8%0.23%
Aug 202627.4%16.3%12.3%12.3%6.7%5.5%6.7%3%5.5%2.5%1.6%0.27%
Sep 202626.2%19.4%14.3%11.7%6.4%5.2%4.3%4.3%3.5%2.3%1.9%0.31%

How has the Burpee and Kings Seeds comparison changed over the last 12 months?

3 findings
  • Burpee was ahead of Kings Seeds in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Burpee’s share of searches among seeds brands worldwide moved from 10.4% to 11.7%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, Kings Seeds’ share of searches among seeds brands worldwide moved from 5.7% to 5.2%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for seeds brands worldwide in September 2026?

3 changes

  1. In September 2026, Yates overtook Burpee to rank 3rd among seeds brands worldwide, with 14.3% of the searches.

  2. In September 2026, Burpee lost share of searches among seeds brands worldwide, from 12.3% to 11.7%.

  3. In September 2026, Kings Seeds rose from 8th to 6th among seeds brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Burpee’s and Kings Seeds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Burpee

1 branded search term

  • burpee seeds

Kings Seeds

1 branded search term

  • kings seeds

How the Brand Demand Index is measured

Other head-to-heads among seeds brands

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