Botanical Interests vs Suttons:Which is more popular?
In September 2026, Botanical Interests had more branded searches than Suttons among seeds brands worldwide. Botanical Interests had about 18,100 branded searches, while Suttons had 12,100. Botanical Interests made up 6.4% of all seeds brand searches we track, and Suttons accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about seeds brands, Botanical Interests appeared in four of the five answers and Suttons in none.
Who do people search for more?
Botanical Interests, about 50% more searches than Suttons
Who does AI mention more?
Botanical Interests, mentioned in 4 of 5 answers, Suttons in 0
Who does AI recommend more?
Botanical Interests, the only one of the two named
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Top seeds brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Botanical Interests was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Suttons did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Johnny’s Selected Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Botanical Interests4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Baker Creek Heirloom Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burpee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
High Mowing Organic Seeds3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Seed Savers Exchange2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Thompson & Morgan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kings Seeds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suttons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about seeds brands
5 answers
Asked ChatGPT
“Which seeds brand should I buy?”
Asked ChatGPT
“What are the best seeds brands?”
Asked ChatGPT
“What's the best seeds brand for home garden?”
Searched Google, AI Overview
“seeds for garden”
Searched Google, AI Overview
“seed brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Botanical Interests or Suttons more popular in search?
This chart shows how often people search Google for Botanical Interests and Suttons by name. Each line represents a brand's share of searches for all 12 seeds brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Botanical Interests, Suttons. The figures are in the table below the chart.
View monthly share of searches table
| Month | Johnny’s Selected Seeds | Thompson & Morgan | Yates | Burpee | Botanical Interests | Kings Seeds | Seed Savers Exchange | Suttons | Baker Creek Heirloom Seeds | High Mowing Organic Seeds | Mr Fothergill's | Johnsons |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 17.2% | 18.9% | 10.4% | 4.6% | 5.7% | 4.6% | 3.1% | 6.9% | 2.5% | 2.5% | 0.34% |
| Nov 2025 | 26.3% | 16.3% | 17.6% | 9.7% | 5.3% | 5.3% | 5.3% | 2.9% | 5.3% | 3.5% | 2.3% | 0.26% |
| Dec 2025 | 28.5% | 11.8% | 12.7% | 15.6% | 5.7% | 3.8% | 5.7% | 3.1% | 7% | 3.8% | 2.1% | 0.28% |
| Jan 2026 | 31.9% | 10.6% | 7.8% | 17.5% | 6.4% | 3.5% | 5.2% | 5.2% | 6.4% | 3.5% | 1.6% | 0.25% |
| Feb 2026 | 26.7% | 14.4% | 6.5% | 21.7% | 5.4% | 2.9% | 5.4% | 5.4% | 6.5% | 3.6% | 1.3% | 0.26% |
| Mar 2026 | 27% | 20% | 5.4% | 18% | 4.4% | 2.4% | 3.6% | 5.4% | 8.1% | 3.6% | 1.6% | 0.26% |
| Apr 2026 | 21.2% | 27.9% | 7.8% | 17.4% | 4.3% | 2.3% | 3.5% | 5.2% | 6.4% | 2.3% | 1.6% | 0.25% |
| May 2026 | 21.8% | 28.5% | 9.8% | 14.6% | 4.4% | 2% | 3.6% | 4.4% | 6.5% | 2.4% | 2% | 0.31% |
| Jun 2026 | 25.6% | 22.8% | 11.5% | 14% | 6.3% | 2.8% | 3.4% | 2.8% | 6.3% | 2.3% | 1.9% | 0.3% |
| Jul 2026 | 29.5% | 17.6% | 16.2% | 10.8% | 5.9% | 3.2% | 3.2% | 2.2% | 7.2% | 2.2% | 1.8% | 0.23% |
| Aug 2026 | 27.4% | 16.3% | 12.3% | 12.3% | 6.7% | 5.5% | 6.7% | 3% | 5.5% | 2.5% | 1.6% | 0.27% |
| Sep 2026 | 26.2% | 19.4% | 14.3% | 11.7% | 6.4% | 5.2% | 4.3% | 4.3% | 3.5% | 2.3% | 1.9% | 0.31% |
How has the Botanical Interests and Suttons comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Suttons took it in March 2026, Botanical Interests took it in June 2026.
- Across the 12 months ending September 2026, Botanical Interests’ share of searches among seeds brands worldwide moved from 4.6% to 6.4%, and its estimated monthly branded searches moved from 12.1K to 18.1K.
- Across the 12 months ending September 2026, Suttons’ share of searches among seeds brands worldwide moved from 3.1% to 4.3%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
How did search popularity change for seeds brands worldwide in September 2026?
2 changes
In September 2026, Suttons overtook Baker Creek Heirloom Seeds to rank 8th among seeds brands worldwide, with 4.3% of the searches.
Estimated monthly branded searches for Botanical Interests worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Botanical Interests’ and Suttons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Botanical Interests
1 branded search term
- botanical interests
Suttons
1 branded search term
- suttons seeds
Other head-to-heads among seeds brands
- Johnny’s Selected Seeds vs Thompson & Morgan: compare popularity
- Johnny’s Selected Seeds vs Yates: compare popularity
- Johnny’s Selected Seeds vs Burpee: compare popularity
- Johnny’s Selected Seeds vs Botanical Interests: compare popularity
- Thompson & Morgan vs Yates: compare popularity
- Thompson & Morgan vs Burpee: compare popularity
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