Brandwave

Mr Fothergill's vs Suttons:Which is searched more?

In August 2026, Suttons had more branded searches than Mr Fothergill's among seeds brands worldwide. Suttons was estimated to have 9.9K branded searches compared to Mr Fothergill's’ 5.4K, and held a 5.7% Share of Search versus Mr Fothergill's’ 3.1%. These are worldwide searches for English-language branded terms.

Share of Search among seeds brands worldwide in August 2026Which is more popular in search, Mr Fothergill's or Suttons?
Mr Fothergill's3.1%5.4K searches
vs
Suttons5.7%9.9K searches

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Which is more popular in search, Mr Fothergill's or Suttons?

Compare the seeds brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mr Fothergill's and Suttons among seeds brands worldwide, by month

Share of Search by month for Suttons, Mr Fothergill's. The figures are in the table below the chart.

View monthly share of search table
MonthSuttonsMr Fothergill's
Oct 20255%4.1%
Nov 20255%4.1%
Dec 20256.6%4.4%
Jan 202614%4.2%
Feb 202611.7%2.9%
Mar 20269.1%2.7%
Apr 20267.5%2.3%
May 20266.1%2.7%
Jun 20264.6%3.1%
Jul 20263.9%3.2%
Aug 20265.7%3.1%
Sep 2026——

How has the Mr Fothergill's and Suttons comparison changed over the last 12 months?

  • Suttons was ahead of Mr Fothergill's in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Mr Fothergill's’ estimated Share of Search among seeds brands worldwide moved from 4.1% to 3.1%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
  • Across the 11 months ending August 2026, Suttons’ estimated Share of Search among seeds brands worldwide moved from 5% to 5.7%, and its estimated monthly branded searches moved from 8.1K to 9.9K.

How did search popularity change for seeds brands worldwide in August 2026?

  1. In August 2026, Suttons gained estimated Share of Search among seeds brands worldwide, from 3.9% to 5.7%.

  2. Estimated monthly branded searches for Mr Fothergill's worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Mr Fothergill's’ and Suttons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mr Fothergill's

1 branded search term

  • mr fothergills

Suttons

1 branded search term

  • suttons seeds

How the Brand Demand Index is measured

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